Customer Relationship Management

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Chapter 11 Customer Relationship Management
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Presentation transcript:

Customer Relationship Management

Customer Relationship Management Q1.Define different types of customers, their relationship styles and types of relationship. Q2.Explain all building blocks of CRM plan with proper examples. Q3.Explain 360° view of analytical CRM with diagram. Q4."Relationship needs arise out of few goals". Discuss. Q5.Draw a list of Parameters involved in defining technical requirements.

Q6.“CRM is emerging as a most important factor affecting business growth”. Explain the statement. Q7.What do you mean by Sales Force Automation? What are the advantages of sales force automation? Q8.Differentiate between partner Relationship Management and Customer Relationship Management. What is the necessity of CRM? Discuss.

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