Sex in Advertising By Nelson Parker

Women in a sexualized manner

1. Q: What is the product being sold by the ad 1. Q: What is the product being sold by the ad? A: The product being sold is fragrance for men by Tom Ford. 2. Q: Who is the target audience for this ad? (Include the age range, culture, gender, race, socio-economic level.) A: The target audience for this ad is men from 18 to 45, white middle class men who see this woman as a prostitute. 3. Q: What underlying message or value is being sold by the ad? Is it obvious or subliminal? A: If you put your “bottle” between my breasts, then i will make it very pleasurable. This message is obvious and very seductive for the audience of this advertisement. 4. Q: Do you agree/disagree with this message? A: Yes i agree with this message because the photo shows her face expression reacting to the bottle. 5. Q: Which aspect of human sexuality is being appealed to? (Emotional/physical? Spiritual? Biological?) A: The physical aspect of human sexuality is being appealed in the ad. She would have to use her mouth to give pleasure to the make. 6. Q: Is this a positive or negative portrayal of sexuality? A: This is a negative portrayal of sexuality because it is making the woman look like a blow up doll and make her less realistic.

Men in a sexualized manner

1. Q: What is the product being sold by the ad 1. Q: What is the product being sold by the ad? A: The product being sold is Absolut Vodka. 2. Q: Who is the target audience for this ad? (Include age range, culture, gender, race, socio-economic level.) A: The target audience for this ad is women aged from early 20’s and on. The race does not matter and economy level is probably high looking at the type of Vodka being sold. 3. Q: What underlying message or value is being sold by the ad? Is it obvious or subliminal? A: The message is drinking this will have the taste of pure lust and no matter the size of the bottle, it will always taste good. 4. Q: Do you agree/disagree with this message? A: I agree with this message because the bottle is replacing his penis and he is posing in a way that would attract the opposite sex. 5. Q: Which aspect of human sexuality is being appealed to? (Emotional/physical? Spiritual? Biological?) A: The aspect is physical because the Vodka bottle is acting as the males genital area. 6. Q: Is this a positive or negative portrayal of sexuality? A: This ad is showing a negative portrayal of sexuality by showing off the mans “vodka bottle.” He is hoping women will come and taste what he is bottle has to offer.

A couple in a sexualized manner Part 2 of 2

1. Q: What is the product being sold by the ad? A: The product being sold is a hand bag. 2. Q: Who is the target audience for this ad? (Include age range, culture, gender, race, socio-economic level.) A: The target audience for this ad is women from early 20’s to late 30’s, white and higher class depending on the price of the bag. 3. Q: What underlying message or value is being sold by the ad? Is it obvious or subliminal? A: The message is hand bags can make any relationship into triple of what it actually is. 4. Q: Do you agree/disagree with this message? A: Yes i agree with this message because they are having a threesome. 5. Q: Which aspect of human sexuality is being appealed to? (Emotional/physical? Spiritual? Biological?) A: This is physical because they are enacting sexual relations. 6. Q: Is this a positive or negative portrayal of sexuality? A: This a negative portrayal of sexuality because it is showing the woman being used to perform a sexual act and can’t escape. 1. Q: What is the woman doing? A: She is lying between two men while showing off her purse. 2. Q: What is the man doing? A: There are two men and they are making a sandwich with the woman. 3. Q: Who is in the foreground? A: The woman is in the middle of the photo and the attention goes to her. 4. Q: Who is in the background? A: The men are mostly in the background. 5. Q: How is juxatapostion used to convey meaning? A: they are having a threesome. 6. Q: Is the woman or man placed beside objects that send out specific messages? A: The woman is holding a purse that she is modeliing and it is saying that no matter what the woman is doing, she can still have her purse with her. 7. Q: Who is active? A: Everyone is active in their own way. 8. Q: Who is not? A: Everybody is doing something 9. Q: Is one person more erotisized than another? A: The man on the left of the ad is more erotisized by looking at his face. 10. Q: What is the message you receive about this relationship? A: I receive that they are full of emotion and are very physically active. 11. Q: Who has the power in this relationship? A: Both have the power because the men are surrounding her but she is making them surround her. 12. Q: Is this a positive or negative depiction of relationships and sexuality? A: This a negative depiction of relationships and how they truly are.

A couple in a more positive manner

1. Q: What is the product being sold by the ad 1. Q: What is the product being sold by the ad? A: The product being sold is life insurance for older people. 2. Q: Who is the target audience for this ad? (Include age range, culture, gender, race, socio-economic level.) A: The target audience for this ad is older people ranging from 65 to 85, any race and who are in need of insurance. 3. Q: What underlying message or value is being sold by the ad? Is it obvious or subliminal? A: If you buy our life insurance, then you will be as happy as this couple in the photo. 4. Q: Do you agree/disagree with this message? A: I agree with this message because they are looking happy because they are set for the rest of their lives. 5. Q: Which aspect of human sexuality is being appealed to? (Emotional/physical? Spiritual? Biological?) A: The aspect of human sexuality is Emotional because they are holding each other and looking in love. 6. Q: Is this a positive or negative portrayal of sexuality? A: This is a positive portrayal because even in their old age, they are still in love with each other. 1. Q: What is the woman doing? A: Lying with her husband 2. Q: What is the man doing? A: Lying with his wife 3. Q: Who is in the foreground? A: Both 4. Q: Who is in the background? A: Nothing 5. Q: How is juxatapostion used to convey meaning? A: They are relaxed with each other. 6. Q: Is the woman or man placed beside objects that send out specific messages? A: They are on a hamock together 7. Q: Who is active? A: The man is kissing the woman’s cheek 8. Q: Who is not? A: The woman is lying there laughing 9. Q: Is one person more erotisized than another? A: The man because he is kissing her cheek 10. Q: What is the message you receive about this relationship? A: They are happy 11. Q: Who has the power in this relationship? A: They both have equal power 12. Q: Is this a positive or negative depiction of relationships and sexuality? A: This is a positive depiction of relationships

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