Social Influence: Conformity Would you jump off a bridge if everyone else did?

Social Influence Exercise of social power by a person or group to change the attitudes or behavior of others Social Pressure CONFORMITY PERSUASION COMPLIANCE OBEDIENCE

Conformity Behavior change in response to real or imagined social pressure

Conformity Asch’s study Most (almost 75%) conformed on, at least, 1 critical trial 50% went along on half of critical trails

Conformity Asch’s study Task Difficulty

Types of Conformity Public Conformity: Private Conformity: Doing or saying what others around us say or do Private Conformity: Actually coming to feel or think as others do

Conformity Asch’s study Task Difficulty Era/Time Gender & Conformity

Influences On conformity Group Size

Influences On conformity Group Size Unanimous Relevance

Why We Conform Informational Social Influence Based on the desire to be correct Normative Social Influence Based on the desire to be liked or accepted