Scalable Web Apps Target this solution to brand leaders responsible for customer engagement and roll-out of global marketing campaigns. Implement scenarios such as outreach campaigns or seasonal-peak website loads while distributing traffic to one of many instances of the site Users have ongoing relationship with the site through social identity integration Easily support robust solutions eliminating the need to design your own costly disaster-recovery solutions Link back to on-premises services that cannot be hosted in the cloud Scalable Web Apps The Azure cloud platform enables highly scalable web applications, hosted in a geo-redundant environment, that enhance brand value What to look for Target this solution to brand leaders responsible for customer engagement and roll-out of global marketing campaigns Architecture Solution and reference architectures

Scalable Web Apps The Azure cloud platform enables highly scalable web applications, hosted in a geo-redundant environment, that enhance brand value Key Benefits: Applications are designed for an internet audience Elastic cloud scaling, on-demand, means you only pay for what you use. Serve up rich digital content to consumers anywhere in the world Target this solution to brand leaders responsible for customer engagement and roll-out of global marketing campaigns. Implement scenarios such as outreach campaigns or seasonal-peak website loads while distributing traffic to one of many instances of the site Users have ongoing relationship with the site through social identity integration Easily support robust solutions eliminating the need to design your own costly disaster-recovery solutions Link back to on-premises services that cannot be hosted in the cloud

What to look for Target this solution to brand leaders responsible for customer engagement and roll-out of global marketing campaigns. Implement scenarios such as outreach campaigns or seasonal-peak website loads while distributing traffic to one of many instances of the site Users have ongoing relationship with the site through social identity integration Easily support robust solutions eliminating the need to design your own costly disaster-recovery solutions Link back to on-premises services that cannot be hosted in the cloud. Target this solution to brand leaders responsible for customer engagement and roll-out of global marketing campaigns. Implement scenarios such as outreach campaigns or seasonal-peak website loads while distributing traffic to one of many instances of the site Users have ongoing relationship with the site through social identity integration Easily support robust solutions eliminating the need to design your own costly disaster-recovery solutions Link back to on-premises services that cannot be hosted in the cloud

Solution Architecture Business User Marketing leadership wanting to roll out campaigns quickly in response to changing needs Solution goal A website that has a global reach, allows for exponential uptake, and creates a positive customer experience. Solution components This solution is built on the following Azure managed services: Content Distribution Network, Traffic Manager, Azure SQL, DocumentDB, Telemetry, Application Insights, Azure Search. These services run in a high availability environment, patched and supported, allowing you to focus on your solution vs. the environment to run them in. Target this solution to brand leaders responsible for customer engagement and roll-out of global marketing campaigns. Implement scenarios such as outreach campaigns or seasonal-peak website loads while distributing traffic to one of many instances of the site Users have ongoing relationship with the site through social identity integration Easily support robust solutions eliminating the need to design your own costly disaster-recovery solutions Link back to on-premises services that cannot be hosted in the cloud

Reference Architecture Browser Page Metrics Assets Content Distribution Network Global Traffic Distribution Deployment Stamp Website Site Metrics Security Visuals/UI Telemetry Search Membership Content Custom Assets Store Images, Videos, Documents Monitoring App Metrics Site Deployment Asset Deployment Content Publishing (Publishing Pattern) Target this solution to brand leaders responsible for customer engagement and roll-out of global marketing campaigns. Implement scenarios such as outreach campaigns or seasonal-peak website loads while distributing traffic to one of many instances of the site Users have ongoing relationship with the site through social identity integration Easily support robust solutions eliminating the need to design your own costly disaster-recovery solutions Link back to on-premises services that cannot be hosted in the cloud Secure Media Link to On-Prem Caching Op-prem Service Content Store Text, Catalogs, Links Social Identity Profile Store Search Index Feature Metrics State Syncrhonisation to other Deployment Stamps (Consistent State Pattern)

Reference Architecture Content Distribution Network CDN is a distributed set of servers, deployed in multiple datacenters. A CDN serves content to website users while providing enhanced availability and improved performance compared to serving the same content from the website Global Traffic Distribution Designed to direct web requests to specific endpoints to help reduce latency for improved performance and can load balance traffic for increased availability Security Restricted parts of the site that are only available to authenticated users Visuals & User Interface Azure Websites supports sites that are developed in .NET, Java, PHP, Python, and Node.JS Content Static content that is used by the site as an origin for content ultimately served through the CDN and needed by the app. Social Identity Profile Store Profile store for social identities and used to authenticate users Search & Search Index Azure Search uses a metadata file from the content to be searched with all of the search terms Telemetry Application telemetry, such as key performance counters and customer metrics from page visits, can provide an up-to-date picture of site health, performance, and user interest Content Store Anything from Azure storage to relational databases, such as the PaaS base Azure SQL database, to IaaS-hosted databases for SQL, Oracle, or No-SQL databases Monitoring Tools such as Application Insights use the telemetry information to track the health of the application Target this solution to brand leaders responsible for customer engagement and roll-out of global marketing campaigns. Implement scenarios such as outreach campaigns or seasonal-peak website loads while distributing traffic to one of many instances of the site Users have ongoing relationship with the site through social identity integration Easily support robust solutions eliminating the need to design your own costly disaster-recovery solutions Link back to on-premises services that cannot be hosted in the cloud

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