Unit 18 Advertising – A01 Task

Starter Describe the types of products you have identified were involved in your marketing product?

LESSON OBJECTIVES WALT WILF What elements comprise a marketing campaign and why different products are needed? How is meaning created by media advertising products? What messages are being conveyed by media products? WILF Identify the variety of products that comprise the marketing campaign you are analysing. Analyse the individual product at least the advert poster, or website explaing how meaning is created for the audience and what persuasive techniques maybe used for this. Does the product convey any messages to the audience, considering representation and stereotypes.

Task Anlayse a range of products created for films marketing campaign: Websites Film Trailer Posters Magazine articles Press junkets / interviews with stars Merchandising and sponsorship  

Aims of the campign What are the aims of the campaign, such as how it intends to create interest, how it intends to sell this product? Is the advertising campaign aim directly to sell or is it also to create awareness and inform? An advert will use a variety of persuasive techniques to convince you to purchase the product. What is the campaign using such as humour, shock, sex etc. What are the objectives are different elements of the campaign using different techniques and why?

Target Audience Target Audience Identify using a range of criteria such as age range, gender, socio-economic grouping.

Representation How are people being represented within the advertisements? This should consider the presentation of ethnicity as well as gender and age, what kinds of stereotypes are being used? Consider why representations are used in advertising and the appeal that they have in conveying meaning to the audience?

Campaign Message Does the campaign have a message and if so, what is it and why are they using it? A message can often be something to grab attention and make it memorable as well as selling a belief; perfumes often sell the idea that if you use their product you will become more appealing to the opposite sex.

Methods What is the campaign using in terms of persuasive techniques to make the product memorable and desirable to the audience. You will need to consider the entire campaign are different elements using a range of different methods.  

Audio/visual adverts need? An advertising campaign will often give you a range of products list and analyse the products being used within the campaign and consider why they are being used and how effective they are, evaluate them.

Legal and ethical What are the legal and ethical considerations that need to be considered by the advertisers? Legal could be anything slanderous or untrue. Ethical what are the issues that could upset the viewer, this is especially important when considering the use of representations and that advertisers need to use these to create meaning but they do not want to upset the audience.

Regulatory bodies What are the regulatory bodies and what can their impact be upon these products. You will need to consider BBFC, OFCOM and the ASA. Give examples of the impact they can have?