Equipping Ourselves for the Future : Trends Impacting A E C Australian Electoral Commission Post Election Conference 6 December 2004     Equipping Ourselves for the Future : Trends Impacting A E C Speaker Annimac www.annimac.com.au 1

Rate of Change every 10 seconds = new web site every 10 minutes = new technology every 10 days = new product / service Amount of change in one day, Grandmother had in one year. Younger we are - faster our world moves.

More Change = More Options Living longer Changing household structures New tribalism Living with I C & T Changing spirituality

Driving all Drivers of Change Technology : in 2020 70 % of job types do not exist now because 80% of technology is not invented yet

Likely jobs in next 10 years : Director of Emerging Thought Chief Zookeeper of people Creative Undertaker Thought Jockey Chief Imagination Officer Hacker Relations Manager Valuer of Intangible Assets * Human Interface Manager * * Exist in 2003

Generations Baby Boomers Generation X DotComs Ferals b 1945 – 60 age 45 - 60 fewer females than males Generation X 1960 – 75 30 - 45 largest number in population DotComs 1975 – 90 15 – 30 first wired gen Ferals 1990 – 05 0 - 15 smallest number - ½ of GenX

Generational Trend Profiles Baby Boomers 45- 60 Downsizing their lives Empty nesters Married or divorced Retired or pt workers Sense of community Set relationships Material status Identity from job Security conscious Health conscious Seek new safe experiences Defer to authority Love and hate change

Mobile Single Childless Net Dating Multi careers SOHO Generational Trend Profiles Generation Xers 30 - 45 Mobile Single Childless Net Dating Multi careers SOHO No Fixed Address Renters I.D. Ephemeral Global Wired Materialism assumed Varied lifestyles Short term planners Personal journey Me Generation Risk takers Fast decisions No commitment Environmental values Defer to heroes Expect & accept change

Generational Trend Profiles DotComs 15 - 30 Own path No careers Temporary pairing Group socialising Parental home Global I.D. Net relationships Non consumers I.D. from activity Planetary group mission Immediacy Wired Multi channeled Multi actions Temporary deference per usefulness Need & welcome change

THE CLUETRAIN MANIFESTO : THE 95 THESES www.cluetrain.com 1. Markets are conversations. 2. Markets consist of human beings, not demographic sectors. 3. Conversations among human beings sound human. They are conducted in a human voice. 4. Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived. 5. People recognize each other as such from the sound of this voice. 6. The Internet is enabling conversations among human beings that were simply not possible in the era of mass media. 7. Hyperlinks subvert hierarchy. ….95

Generational Trend Profiles Ferals 0 - 15 No patterns Wired globally Global momentary limitless relationships I.D. from self values Future jobs unimportant Long term views Live in moment Planetary mission Non consumers Unlimited mind channels No deference Respect as needed Live change Ignore barriers

Equipping for the Future SUMMARY Increasing rate of change Technology drives all change Younger world exponentially faster Huge generational differences As global world shrinks : cluetrain manifesto human relationships key for business almost all knowledge accessible more options - individual demands spin detectors greater passion responsibility dignity change or be replaced.

Thank you www.annimac.com.au