1. Deferred Giving Future Trends of Younger Generations How to Get Them to Give Annimac Futurist Trend Forecaster annimac.com.au New Frontiers FIA 31 st International Conference Perth Western Australia 25 th February 2008

2. 25 February 2008 www.annimac.com.au 2 Big Picture of Gen Diffs Two key factors

3. 25 February 2008 www.annimac.com.au 3 Two key factors 1. Speed

4. 25 February 2008 www.annimac.com.au 4 Speed Younger means faster

5. 25 February 2008 www.annimac.com.au 5 I’m never having kids. I hear they take nine months to download.

6. 25 February 2008 www.annimac.com.au 6 Speed faster  linear  lateral  multiple  depth  immediate

7. 25 February 2008 www.annimac.com.au 7 Two key factors 1. Speed 2. Relationships

8. 25 February 2008 www.annimac.com.au 8 Relationships Two kinds  3 D world  Virtual world

9. 25 February 2008 www.annimac.com.au 9 Relationships Younger  Virtual world  3 D world

10. 25 February 2008 www.annimac.com.au 10

11. 25 February 2008 www.annimac.com.au 11  Big Picture of Gen Diffs  Specifics of Gen Diffs

12. 25 February 2008 www.annimac.com.au 12 Generations Baby Boomers 1945 – 60 age 45 – 60 Generation X 1960 – 75 33 - 48 DotComs ( Y ) 1975 – 90 18 - 33 Ferals 1990 – now to 15 Wikipedia Generation X 1960 – 80 28 - 48 Generation Y 1980 – 1990 18 - 28

13. 25 February 2008 www.annimac.com.au 13 Baby Boomers 45 - 60

14. 25 February 2008 www.annimac.com.au 14 Baby Boomers 45- 60  Downsizing their lives Empty nesters Planning retirement / p-t work Will give back - volunteer  Sense of community - donate ! Materialism Set relationships - familiarity

15. 25 February 2008 www.annimac.com.au 15 Baby Boomers 45 – 60 contd  Security conscious Health conscious Aware mortality Plan wills  Defer to authority Respect experts.

16. 25 February 2008 www.annimac.com.au 16 Uniquely Split Generation 50 : 50 Brand X Clones of BB BB values goals ideals Marriage Family Suburbs Set relationships Volunteer Donate Expect to bequeath Generation X 30 - 45

17. 25 February 2008 www.annimac.com.au 17 Gen Xers 30-45

18. 25 February 2008 www.annimac.com.au 18 Me Generation Most challenging for FR Different world Relate to Dot Coms / Gen Y More Virtual Faster Shorter term planning Generation X 30 - 45 Split 50:50

19. 25 February 2008 www.annimac.com.au 19  Personal journey Faster decisions Risk takers No obvious social commitment Global environmental values Help in virtual world Generation X 30 - 45 Me

20. 25 February 2008 www.annimac.com.au 20  Mobile Single Childless Net Dating Multi careers SOHO Renters  Identity Varies Materialism assumed Changing Lifestyles Generation X 30 - 45 Me

21. 25 February 2008 www.annimac.com.au 21 Gen X Lifestyle Dog

22. 25 February 2008 www.annimac.com.au 22  Defer to Heroes Doers Walk the talk  Deferred Giving Aim at BB Gen Xers Like BBs but faster & leaner Me Gen X : tie to Heroes now Generation X 30 - 45 Me

23. 25 February 2008 www.annimac.com.au 23 DotComs

24. 25 February 2008 www.annimac.com.au 24 DotComs 15 - 30  Faster on Own journey  In two worlds  Conservative Care  Committed to saving planet  Creating new paradigm  Under radar of establishment

25. 25 February 2008 www.annimac.com.au 25 Parallel Universes Young live them.

26. 25 February 2008 www.annimac.com.au 26 DotComs 15 – 30 contd  Virtual World relationships  Wired Immediacy  Gaining importance  Temporary pairing  Groups & single socialising  I.d. from activity

27. 25 February 2008 www.annimac.com.au 27 DotComs 15 – 30 contd Multi channeled  Multi actions action oriented  Act now forget researching  Do what can with what got  Defer as per useful  Temporary deference  No status except earned now

28. 25 February 2008 www.annimac.com.au 28

29. 25 February 2008 www.annimac.com.au 29 DotComs 15 – 30 contd Globally networked  Global citizens  World is neighbourhood  New relationships  Gen Y expert : Peter Sheahan Cluetrain Manifesto www.cluetrainmanifesto.com

30. 25 February 2008 www.annimac.com.au 30 Japanese Robanoid 2006 Future Fundraiser ?

31. 25 February 2008 www.annimac.com.au 31 DotComs 15 – 30 contd Deferred Giving  Go to their world  Short fast specific communications  No Spin  What why for whom when  Actions In the Now  Expect intuitive response  Ask them to network

32. 25 February 2008 www.annimac.com.au 32 Facing the future in Deferred Giving :

33. 25 February 2008 www.annimac.com.au 33 thank you www. annimac.com.au