PRESENTATION ON DISTRIBUTION & PROMOTIONS

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Presentation transcript:

PRESENTATION ON DISTRIBUTION & PROMOTIONS PRESENTED BY- Abhinav Rastogi

DISTRIBUTION OF MARUTI SUZUKI

CHANNEL LEVELS Zero level Manufacturer Customers

One level Manufacturer Showroom Customer

DISTRIBUTION STRATEGY Selective distribution

DISTRIBUTION STRATEGY It has 1800 outlets across 1450 cities which is larger than any other company. 1017 Maruti car dealers and showroom available in India. Vast distribution network to reach the customer in remote areas and deliver the products of the company. It was the first company in making sure that the vehicles which leave the factory should reach the showrooms as early as possible.

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ONLINE MARKETING

PUBLIC RELATIONS

SALES PROMOTION

Promotional strategies

Consumer promotion activities Price packs. Premiums and gifts. Frequency programs. Free test drives. Product warranties. Point of Purchases displays.

Trade promotion Activities Price Discounts It is a straight discount off the list price or the landing price offered to the retailers.

Business and sales force promotion activities auto shows Sales contest Major sponsorships Funded film MERE DAD KI MARUTI. Sponsored the 6th Indian Premier League and reached 7th million Audience.

THANK YOU