2018 Marketing Partnerships Contact: Malcolm Hall, Cessnock Motorcycle Club 0418 496 047 | marketing2018@a4de.com.au

THE A4DE EVENT 4 – 7 April 2018 Cessnock NSW The A4DE is one of the toughest, longest and most recognised events in the Southern Hemisphere, an event to which amateur enduro riders aspire to finish and pro riders strive to win.

About the A4DE Event The Cessnock Motorcycle Club proudly presents the 2018 Yamaha Australian Four Day Enduro, celebrating the 40th Anniversary of this important international event on the offroad calendar. Back to its roots, the A4DE event started in Cessnock in 1978, organised by John Hall. Cessnock Motorcycle Club also hosted the 1992 Six Day Enduro World Championship, still remembered as one of the great Enduro events, also organised by John Hall. The 2018 Yamaha Australian Four Day Enduro will be the biggest Australian event on the 2018 calendar, attracting around 350 competitors and contributing around $2 million to the Australian economy. CMCC will be hosting the event with the support and assistance of three other NSW clubs - Dungog MCC, Central Coast MCC and Oyster Bay MCC.

Event Accessibility Central, accessible, well known Cessnock locations The Parc Ferme* will be in the Cessnock Showground in the middle of town. Special tests will be held there every afternoon for the first 3 days. All other Special tests are within 10 minutes of the Parc Ferme. Final Moto location is the same venue as round of the 1995Thumper Nats Motocross Championship, the event still remembered today. Fantastic opportunity for crowds to see great racing and to attend these tests. * Where the event starts and finishes each day and the location where all bikes are impounded during each night throughout the course of the event.

Recognition & Reputation The 1992 International Six Day Enduro held in Cessnock attracted thousands of visitors from all over the globe, and is still talked about to this day as being one of the best Six Days Events ever. We aim to deliver another World Class Event with the 2018 A4DE.

Promotion Opportunity The 2018 A4DE has enthusiastic, early interest The event is already getting huge social media traction after only a single Press Release from Motorcycling Australia on 9.8.17. National media/marketing outlets already in contact with CMCC s about this event and what they can do to assist. New Vintage Class has been added for this event, representing an even wider audience. Great potential for Vintage bikes promotion Huge interest from well-known international riders, including International Vintage riders. There is massive potential for promotion for the event with this level of interest so early. Don’t hesitate – First In, Best Dressed!

Facts & Figures Cessnock City council has estimated that the event will bring over $2 million to the local area. The A4DE brings with it 350 competitors, and 1800 crew members, plus family members, officials, volunteers, media and industry personnel. The A4DE Facebook page has over 4,200 followers already and more social media outlets will be created to promote the event and the area. The NSW FB page is also linked to Motorcycling Australia, Vic, Qld & AORC giving a reach of thousands, with even more in exposure through cross promotion in social media. The 2018 A4DE committee will be investing in radio and television advertising in the area.

MARKETING PARTNERSHIP OPPORTUNITIES A marketing partnership with the 2018 Australian Four Day Enduro will allow your business to align its brand with Australia's largest Enduro race.

Partnership Options Naming Rights Partner Secured Final MX Partner (1) $7,000 Parc Ferme/Special Test Partner (1) $ 7,000 Special Test Partner (3) $ 5,000 Grid Girls Partner (1) $ 5,000 Vintage Class Partner (1) $2,500 Class Partner (6) $ 1,500 Platinum Partner $ 1,000 Gold Partner $ 500

Partnership Details Standard Inclusions for All $1,000+ Packages: Event signage at Parc Perme & Final MX (Partner to supply) Recognition on A4DE Website Partners page Web site URL linked to A4DE Partner page Facebook follow & Regular Posts Trade stand at Parc Ferme & Final MX -Opportunity to sell your product as well as promote it! Regular mentions on PA @ Parc Ferme & Final MX Exposure to 10-20 thousand spectators at Parc Ferme & Final MX. Credits in A4DE DVD

Final MX Partner (1) All of the Standard Inclusions plus: Your branding/logo prominently displayed at the Final MX Site as well as bunting around track (Partner to supply) Exposure/access to 10-20 thousand spectators attending the Final MX. Your logo on all TV advertising/print media/ A4DE DVD Cover/Event program front cover and on selected merchandise Full page ad in Programme (Partner to supply ad) Editorial on Website (Partner to supply) 8 x VIP Event Passes

Parc Ferme/Special Test Partner (1) All of the Standard Inclusions plus: Your branding/logo prominently displayed at the Parc Ferme & Special Test, as well as bunting around track (Partner to supply) Exposure to thousands of spectators expected to attend the Parc Ferme & Special Test inside the Parc Ferme, located in the centre of town. Your logo on all TV advertising/print media/ A4DE DVD Cover/Event program front cover and on selected merchandise Full page ad in Programme (Partner to supply ad) Editorial on Website (Partner to supply) 8 x VIP Event Passes

Special Test Partner (3) All of the Standard Inclusions plus: Your branding/logo prominently displayed at 2 x Special Test areas as well as bunting around track (Partner to supply) Exposure to thousands of spectators expected to attend the special tests Your logo on all TV advertising/print media/ A4DE DVD Cover/Event program front cover and on selected merchandise Full page ad in Programme (Partner to supply ad) Editorial on Website (Partner to supply) 6 x VIP Event Passes

Grid Girls Partner (1) All of the Standard Inclusions plus: Logo/Branding on Grid Girls’ outfits Use of Grid Girls for promotion (to hand out your flyers, brochures or stickers) Grid Girls available at Parc Ferme for 3 days plus Final MX day Your logo on all TV advertising/print media/ A4DE DVD Cover/Event program front cover and on selected merchandise Full page ad in Programme (Partner to supply ad) Editorial on Website (Partner to supply) 6 x VIP Event Passes

Vintage Class Partner (1) All of the Standard Inclusions plus: Inaugural Partner for this New Class- Enormous amount of exposure, before & during the event. Half page ad in Programme (Partner to supply ad) Website rolling credits Class results page (rolling credits) Scrutineering sticker on bikes in that class (Partner to supply) 4 x VIP Event Passes

Class Partner (6) All of the Standard Inclusions plus: Half page ad in Programme (Partner to supply ad) Website rolling credits Class results page (rolling credits) Scrutineering sticker on bikes in that class (Partner to supply) 4 x VIP Event Passes

Platinum & Gold Partners Platinum Partner receives all of the Standard Inclusions plus: 4 x VIP Event Passes Gold Partner receives: 2 x Event signs at Parc Perme & Final MX (Partner to supply) Recognition on A4DE Website Partners page Website URL linked to A4DE Partner page Facebook follow & Regular Posts Option for Trade stand at Parc Ferme & Final MX at reduce rates Exposure to 10-20 thousand spectators at Parc Ferme & Final MX