The Organizational Structure of the Magazine Industry Magazine Journalism The Organizational Structure of the Magazine Industry

Structure of the Publishing House Most magazines have a bifurcate structure: Creative Engine (Editorial and Art) Business function (advertising, circulation, production and general management)

Structure of the Publishing House Editor-in-Chief Managing Editor Copy Chief Copy editors Research Chief Fact checkers Executive Editor Contributing Editors and Columnists Senior Editor Features Editor News Editor Staff Writer Associate Editors Assistant Editors Creative Director Art Director Photo Editor Associate Photo editor Associate Art Director Art department Assistant

ROLES OF THE PUBLISHER The one responsible for all the operations of the magazine. A strategist who sets challenging but achievable goals. He knows his readers and his advertisers. Using possible resources (personal experience, market research, current economic and business press) Prime mover in the development of new products that can be developed.

The editor’s attributes OVERALL VISION. The editor must be able to see clearly where his magazine is headed. CREATIVITY AND DEMONSTRATED SKILL. He must be an exceptional writer. Must be creative and must be able to recognize and nurture creative ability in others. GRAPHIC SENSIBILITY. The editor must be comfortable imagining how a story will appear on the printed page. PRODUCTION KNOWLEDGE. He must understand the production and the other technical aspects of publishing. FLAIR FOR PROMOTION He must entice readers into reading, newsstand buyers into buying. (writing eye-catching headlines, selecting provocative photograph, creating moving captions)

ROLE OF THE EDITOR He decides what will appear in the magazine’s editorial pages. He keeps the words and images in the magazine consistent with the magazine’s editorial mission. His main concern is to satisfy the needs of the magazine’s audience/readers. His basic job is to oversee the editorial direction and content of the magazine.