SMART and SAFE AGRICULUTRE - HARNESSING POWER OF DATA IN AGRICULTURE Introduction Challenges in Agriculture Agri Supply Chain Data Management and Decision Making eFresh Framework Harnessing the Power of Data Smart and Safe Agriculture - Insight Smart and Safe Agriculture - Impact Way Forward

SMART and SAFE AGRICULUTRE -CHALLENGES IN AGRICULTURE - INDIA Challenges faced by the farmers Lower Yield (Chickpea 0.9 MT per hectare vs 2.8 in China) High Post Harvest Losses due to poor farm infrastructure (20 to 30%) Farmers receive small portion of consumer price (10 to 23%) Lack of Awareness on Precision Farming and Good Agricultural Practices Global Challenge: To feed 9.6 billion people by 2050 with limited availability of arable land

Limited natural resources AGRI SUPPLY CHAIN Source Consume Farm Rural Infra Processing Whole Sale/ Retail AGRI SUPPLY CHAIN Limited natural resources Climate Variability Advanced Farming Data proliferation Health conscious Safe & Quality Food

Smart & safe agriculture - Data Management and decision making Crop Geographic Control Safe Food Quality & Quantity Rural Infra Market Linkages CROP : Location, growth history and analysis GEOGRAPHIC: Plot location, Soil composition CONTROL: Irrigation, Fertilization, Climate SAFE FOOD: Crop residue management, GAP QUALITY and QUANTITY: Agriculture production Rural Infra : Players in Agri Supply Chain Market Linkages: Buyer / Seller requests Productive, Efficient and Resilience to challenges – All through the power of information

SMART AND SAFE AGRICULTURE - eFresh framework Farmers Development Center Digital Platform for Agriculture Market Linkages Digital Mapping Agri Input Sales Custom Hiring Agri extension services Financial Services Model Farmers Information Dissemination Linking Farmers Produce to the Market. Mapping Village profiles, Farms, Rural Infra, Agri Ecosystem. Farmer Growth Farmer Sustainability

SMART AND SAFE AGRICULTURE - Harnessing the power of Data Buyer/Seller requests Farmers Mapping Rural Infra Mapping Farmers Development Centers Insights Data Collect Insight Impact

SMART AND SAFE AGRICULTURE - insight Farmer cropping pattern Water resource Predictive farming Soil testing status Farm Machinery usage Yield predictions Agri Input usage Market connectivity Rural infrastructure status Collect Insight Impact

SMART AND SAFE AGRICULTURE - impact FARMERS Access to Quality Inputs and Equipment Upgrading of skills and competencies Enables to grow crops more efficiently Adoption of successful technologies Prediction of crop yield RURAL INFRASTRUCTURE Networking among the infra providers and end users. Improved process driven supply chain MODEL FARMERS Wider adoption of best practices – Seeing and Believing MARKET Inter linking the farmers, processors, traders and consumers Collect Insight Impact

IoT, Big Data & Smart Farming are the future of agriculture WAY FORWARD Scaling up Farmers Development Centers PAN INDIA Knowledge dissemination to farmers through village panchayats using digital platform. Promoting the concept of model farmers Promoting Agri entrepreneurs in villages through market driven approach Harnessing the power of Big Data Analytics Effective and coordinative approach for Market Linkages IoT, Big Data & Smart Farming are the future of agriculture

THANK YOU Srihari Kotela MD – eFresh Agribusiness Solutions Pvt Ltd srihari@efreshglobal.com