Walt Disney Midterm Presentation

Overview of the company… A leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. The Walt Disney Company has been a famous name in the field of family entertainment. It provides quality entertainment to each and every member of the family across America and also all around the world. This image of being an excellent entertainer has come form the fact that the company is able to work on various segments such as media networks, parks and resorts, The Walt Disney studios, Disney consumer products such as toys and also some of the Disney interactive that is part of the blockbuster games and also online entertainment for the family as well as media platforms as well (Thewaltdisneycompany.com, 2015).

Service Positioning of Disney Disney has 3 primary delivery systems: Cast Setting Process The quality standards of services have been excellent and have exceeded the customer expectations. Disney is very particular about the quality of service it provides to its customers. Being a big brand name in the entertainment requires lot of efforts in understanding what the customers want and therefore it is planned accordingly. Therefore, there are three primary delivery systems which has been used by the company in the form of cast, setting and process. Cast is their valuable asset, setting is conveying messages about organization’s values and process includes that of the daily functioning (Disney’s Approach to Quality Service, 2015).

Competitive Advantage Motion pictures and animated cartoons which are managed by Touchstone, Pixar, Walt Disney Pictures, Buena Vista, and Miramax. One the most recognized and powerful brand names in the entertainment industry according to Datamonitor 2007. The basic goal of The Walt Disney Company other than profit is, “To Make People Happy”. Disney is always advertising with key words such as "Love", "Magic", and "Happiness“. The Walt Disney Company has a competitive advantage in its hands in the form of strong product portfolio, brand reputation, competency in acquisitions. Also there is diversified business as well as localization of products also in place that can be the major positive points and also be an edge for the working of entertainment industry in the form of proper growth as well as expansion of movie production in the new countries as well (Jurevicius, 2015).

Operations Management The operations management of Walt Disney occurs in 5 sectors: Disney Consumer Products, Media Networks, Disney Parks, Interactive Media and Studio Entertainment The cost of operations is huge since it is applicable in 5 different sectors. The distribution channels of the company is intensive. Indeed it is true that Walt Disney with its other subsidiary companies as well as affiliates have worked in a diversified international family entertainment business. There are mainly five business segments on which the Walt Disney works such as media networks, parks and resorts, studio entertainment, consumer products and also interactive media. This media is also a domestic broadcast in the television network as well as those that can provide distribution and marketing (Mendelson, Brown & Feldman, 2015).

Challenges in Operations Management Intense competition Increasing piracy Strong growth of online TV and online movie rental Huge expenses Struggling to Find Its Digital Footing Even though Disney is a big brand name in the field of entertainment industry but there are a lot of struggles and difficulties which the organization had to face in order to overcome any issues with that of digital footing and also those that can overhaul the Disney Company and its features as well. There are mainly five challenges in the operations management such as intense competition, increasing piracy, strong growth in the online movies, huge expenses and also its struggle for the digital footing (BARNES, 2012).

References The Walt Disney Company (2013). About Disney. Available at: http://thewaltdisneycompany.com/about-disney BARNES, B. (2012). Disney, Struggling to Assert an Online Presence, Overhauls Disney.com.Nytimes.com. Retrieved 19 June 2015, from http://www.nytimes.com/2012/10/22/business/media/disney-struggling-to-find-its- digital-footing-overhauls-disneycom.html?_r=0 Disney’s Approach to Quality Service (1st ed., p. 3). Retrieved from http://www.emdc.org/document_upload/QualityService_Extended.pdf 19 June 2015, from http://www.forbes.com/companies/walt-disney/Forbes,. (2015). Walt Disney on the Forbes World's Most Valuable Brands List. Retrieved

Thank You