24 separate topics trended during the five hour monitoring period

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Presentation transcript:

24 separate topics trended during the five hour monitoring period During Super Bowl Night, 100% Of The Top 10 Trending Twitter Topics Throughout The Game Were TV-Related Topics related to TV ads (brands, actors, associated hashtags) trended more throughout the night than topics related to the actual game itself 24 separate topics trended during the five hour monitoring period More game-related topics began trending later in the night when the game became much more competitive in the 4th Quarter Top 10 Twitter Topics 7:15p 8:15p 9:15p 10:15p 11:15p 60% TV Ads 40% TV Content 60% TV Ads 40% TV Content 60% TV Ads 40% TV Content 40% TV Ads 60% TV Content 40% TV Ads 60% TV Content 1 Source: VAB custom analysis of Top 10 Trending Twitter Topics in the United States, 2/5/17 (7:15p, 8:15p, 9:15p, 10:15p, 11:15p)