Why do you need a new website? A business case for Promotional Suppliers to invest on the internet in the face of rising costs and competition

Your website is your super office assistant Your website is your super office assistant. Cut back office costs in half Good websites are business tools that liberate your business… From costs: Automate costly jobs or digitize and outsource – Cut operating costs by up to 50% From inefficiency: speedup routine processes, make them more reliable – improve service levels by 50% From resource limitations: Put your marketing in action without worrying about having the resources. Before you look for new customers, ensure you are ready to serve them better.

Your website is your back office… Your website can play many parts: An instant accounts assistant that Process Orders A 24/7 customer services manager that answers customer queries A smart store keeper that maintains and optimises inventory levels A marketing manager that can take your mailing, catalog and promotional campaigns to market within hours A savvy studio manager that gets your production art and orders processed at half your costs

Your website locks in your distributors. How much of your distributors sales are you winning? Your site can help you win all your distributors sales by giving them everything they need: Rapid real time solutions to their customer’s needs Tools to sell, serve and collect at low or no cost Information to compare and see why your offering makes most sense order by order Help to do all his support work so all he has to do is sell. A good website locks in your distributors by making it easy and effective to do business with you

Your website is where the world is moving.. 50% of all orders today start on the web 25% of all orders today are placed on the web You distribute 50000 catalogs. There are 500000 buyers. Your product isn’t the differentiator – your price, service and speed is.

Your website pays for itself…..and makes you money Demo cost savings Reduced staffing on all back office listed in slide 2 Reduced inventory due to higher visibility Reduced dead stock Lower cost of printing Demo top-line growth Higher repeat orders Faster new orders Better margin realization through dynamic pricing

Case Study: Using the web in your back office Supermatic: Order and Art Processing Garrity: email marketing Etc.