Fashion Merchandising

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Presentation transcript:

Fashion Merchandising 2.06 Recognize current fashion trends

Classic A style or design that continues to be popular over an extended period of time even though fashion changes. Classics remain in fashion year after year. Examples: blazers, denim blue jeans, and penny loafers

Color Hue; a vision sensation, element of design, the most important factor when a retailer sells garments.

Details Specific elements (collar, sleeves, shoulder treatments) within a silhouette that provide form or shape.

Fad A temporary, passing fashion that has great appeal to many people for a short period of time.

Faux Fake; imitation

Hue Technical name for color; name given to a color, such as red or yellow, that distinguishes one color from another

Line A group of styles and designs that are produced and sold as a set of new selections for a given season.

The overall form or outline of an outfit or clothing style. Silhouette The overall form or outline of an outfit or clothing style.

The way a surface looks and feels, including garments and accessories. Texture The way a surface looks and feels, including garments and accessories. *Snake Skin *Crocodile Skin

Trimmings Decorative materials such as buttons, laces, and braids that are added to enhance the design.

Argyle A knitting pattern of varicolored, diamond-shaped areas on a solid background.

A durable cut-pile fabric with vertical ribs usually made of cotton. Corduroy A durable cut-pile fabric with vertical ribs usually made of cotton.

Flannel A soft woven cloth of wool, or a blend of wool and cotton or synthetics used in undergarments and sleepwear.

Herringbone A pattern consisting of rows of short, slanted parallel lines with the direction of the slant alternating row by row; used in masonry, parquetry, embroidery, and weaving.

Houndstooth A woven fabric design of continuous broken checks or four-pointed stars so named because it resembles the jagged teeth of a hound; also called four-and-four check.

Jersey Knit A smooth, light-weight knit used for dresses, skirts, sportswear, and underwear.

A brocaded fabric woven with metallic threads, often silver or gold. Lame’ A brocaded fabric woven with metallic threads, often silver or gold.

Fabric made with yarn from the long silky hair of the Angora goat. Mohair Fabric made with yarn from the long silky hair of the Angora goat. * Both the hat and dress are made entirely out of mohair

Plaid Cloth with a pattern consisting of stripes of various widths and colors crossed at right angles against a solid background.

Tweed A sturdy fabric made from wool or wool blends in a plain or twill weave with a nubby surface; used for jackets, suits, skirts, coats, and upholstery.

Trade Publications Magazines, newspapers, books, and websites about what is current in a specific industry. Examples: Women’s Wear Daily (WWD), Visual Merchandising & Store Design (VM & SD)

Consumer Publications Fashion magazines, books, and websites that help consumers keep abreast of what is happening in fashion news. Consumer publications are broken down into several categories: males, females, and teenage readers. Examples: Males: GQ, Details, CODE Females: Vogue, Harper’s Bazaar, Elle, Essence, Glamour, In Style, O Teenagers: Teen, Seventeen, YM, Teen Vogue

Additional vocabulary words Fashion: Styles that are accepted and used by a particular group of people at a given time. Garment: An article of wearing apparel such as a dress, suit, coat, evening gown, or sweater. Style: A design, shape, or type of apparel item distinguished by the particular characteristics that make it unique; basic characteristics or distinguishing features of a garment.

Additional vocabulary words continued Trend: The direction of movement of public acceptance of color, texture, and silhouette in fashion. Market Week: The scheduled period of time during which producers officially introudce their new lines of merchandise and retail buyers shop the various lines.

The End