Marketing Plan of Roots Research Pvt.Ltd Presented by: GROUP NO: 9 Anirudh Banga Karan Suri Pranav Kumar Shubham Aggarwal

Jaipuria Institute of Management, Noida Flow of Presentation Where are we now? Where we want to be? How do we get there? Did we reach there? Jaipuria Institute of Management, Noida

Jaipuria Institute of Management, Noida

Jaipuria Institute of Management, Noida About the company Upcoming Market Research and Social Sector Company. Mainly focussed at Research and Consulting activities. The roster of the company includes 20 clients. Dealing is done by the professionals with years of global experience. Jaipuria Institute of Management, Noida

Jaipuria Institute of Management, Noida Core Expertise Social Sector Research Large Scale Surveys Mystery Audits Market Research Jaipuria Institute of Management, Noida

Jaipuria Institute of Management, Noida Some of our Clients: Jaipuria Institute of Management, Noida

Jaipuria Institute of Management, Noida Competitors Jaipuria Institute of Management, Noida

Jaipuria Institute of Management, Noida S.W.O.T. ANALYSIS Jaipuria Institute of Management, Noida

Jaipuria Institute of Management, Noida STRENGTHS: Experienced people from different industries and domains. Senior Level Attention to every project. Decision oriented in research reports. Individualized attention to the clients’ need. Ability to mobilize teams in North, West & South India. WEAKNESSES: The company operates on less profits. Company cannot work on multiple projects at one time. It’s a boutique research firm therefore it doesn’t work for the market share. Work which is outsourced generates less revenue for the company. Jaipuria Institute of Management, Noida

Jaipuria Institute of Management, Noida OPPORTUNITIES: Increase the area in which the company operates by opening some new offices. The company can hire some new people so that they can work on multiple projects and earn some good profits. Be Cost effective and result driven. Globalization or International expansion with clients. THREATS: Intense competitors like IP SOS, RNB Research New Delhi, Tech Sci Research, GFK & RMS. Client’s Data Leakage by some internal employee. Not adhering to the timelines given to the clients may make them lose their clients. Jaipuria Institute of Management, Noida

Jaipuria Institute of Management, Noida Where we want to be?? Jaipuria Institute of Management, Noida

Jaipuria Institute of Management, Noida Offer wide range of services Increase in number of clients Cost Efficient company Find out the new places for expansion Jaipuria Institute of Management, Noida

Segmentation, Targeting and Positioning: Jaipuria Institute of Management, Noida

Jaipuria Institute of Management, Noida SEGMENTATION Company operates mainly in North India. Our company mainly works with the organisations like colleges, Hospitals and government entities, B2B selling organisation. As it is a research and consulting firm, therefore the market is an open market. TARGETING Organisations which are interested in research and consultation are the main targets. Organisations which are interested in data samples and collection for example Himachal Government, Columbia Asia Hospital etc. Start-ups and new ventures. POSITIONING Work efficient task force, accurate results makes our company trustworthy. Jaipuria Institute of Management, Noida

Jaipuria Institute of Management, Noida How Do We Get There?? Jaipuria Institute of Management, Noida

Pricing objectives & strategies Our main pricing strategy is to be cost efficient. Big market research firms costs around 50-80 Lakhs per project. For Eg: IPSOS, RNB(New Delhi), RMS. Our pricing for projects is 8-12 lakhs, which is way cheap in comparison to our competitors. We aim at giving authentic research at low pricing. Our team for every project consists of 6-8 people, which inturn helps us in reducing the cost. Jaipuria Institute of Management, Noida

Potential Size of the Market The leading research and consulting firm which operates globally is IPSOS with a market share of almost 58%. RRPL is a boutique research firm and therefore it doesn’t work for any market share. Considering the market for the business, the company estimates the potential size of the market to be 5,000-10,000 customers. The potential market for the company are the organizations which have a budget of 8-12 lakhs. Jaipuria Institute of Management, Noida

Jaipuria Institute of Management, Noida Technology Competition Analysis Political Consultancy Expansion in Rural Areas and Big Budget Project Pricing Strategies Jaipuria Institute of Management, Noida

Jaipuria Institute of Management, Noida Technology Need to change their Research Methodology Use of new technologies to improve efficiency and reduce cost. Big Data Mobile Technologies Need to train employees on how to use technology. Helps to reduce cost. Able to easily capture recent trends. Jaipuria Institute of Management, Noida

Jaipuria Institute of Management, Noida Competition Analysis Content Management Use of third party information Seed your company with credible talent Brand Messaging Jaipuria Institute of Management, Noida

Political Consultancy Political consultancy firms may rake in neat Rs. 700-800 cr. Political consulting firms help to manage the campaign and election strategies of candidates Training opportunities also available in Political Consultancy Jaipuria Institute of Management, Noida

Jaipuria Institute of Management, Noida Focus on Rural Areas Rural Market With FMCG, manufacturing and financial inclusion, it is now a great growth for company to enter into financial inclusion. Big Budget Projects Every firm wants growth, with 4 years coming to an end, can bid for big govt. Projects. Jaipuria Institute of Management, Noida

Jaipuria Institute of Management, Noida Forecast of Sales Roots Research Pvt. Ltd has recently collaborated with three international organizations for the projects. Collaborating with universities for the projects. Estimated number of clients to be under the tag are 25-30. Target of Rs. 5 Crore revenue by March-2017. Jaipuria Institute of Management, Noida

Jaipuria Institute of Management, Noida Did We Reach There?? Jaipuria Institute of Management, Noida

Jaipuria Institute of Management, Noida Some New Clients Jaipuria Institute of Management, Noida

Jaipuria Institute of Management, Noida Suggestions: Roots Research Pvt. Ltd. should expand its market in rural areas. They should start doing street intercepts and shopping mall intercepts. Should also increase their team and no. of offices. R.R.P.L should work upon their way of marketing their brand. Jaipuria Institute of Management, Noida

Jaipuria Institute of Management, Noida