THE RACE OF CHAMPIONS A BASIC PRESENTATION

A NEW VIEW ON RACING

OVER 20 YEARS OF INNOVATION Since its creation in 1988 the Race Of Champions has been the end of season finale for the world’s best drivers For over 20 consecutive years ROC has promoted the best of motorsport to a larger audience through: a unique knockout competition unmatched spectator venues

THE RACE OF CHAMPIONS The world’s best drivers from F1, World Rally, Touring Cars, NASCAR X-Games, Le Mans, etc They battle head-to-head in identical cars to find the fastest of them all: “The Champion of Champions”

THE ROC NATIONS CUP A unique chance for the world's top drivers to compete as a team representing their own country in the quest for the title “The World’s Fastest Nation”

ROC REGIONAL FINALS To satisfy increasing demand, ROC is launching a select number of Regional Finals, from which the winning teams qualify for the ROC World Final at the end of the season

THE GREATEST CHAMPIONS The ROC Nations Cup winners include: GERMANY (Seven-time F1 World Champion Michael Schumacher & reigning king Sebastian Vettel) USA (NASCAR Champions Jimmie Johnson, Jeff Gordon, etc) SPAIN (Fernando Alonso, etc) FRANCE (Sébastien Loeb, etc) SCANDINAVIA (Mattias Ekstrom & Tom Kristensen) FINLAND (Heikki Kovalainen & Marcus Gronholm, etc)

STADIUM TO RACE TRACK In 5 days the world’s finest stadiums including Wembley and the Bird’s Nest in Beijing are transformed into full blown tarmac racing tracks with: 1,800 tonnes of asphalt 2,200 tonnes of underlay a 100-tonne cross-over bridge

THE PARALLEL ROC TRACK The design of the parallel track gives the world’s best drivers the opportunity to drive the exact same track without ever interfering with each other’s cars Each heat is a closely-fought duel – often decided by less than hundredths of a second

ALL CARS ARE WINNERS Each heat features two identical cars from the same manufacturer No competition between car manufacturers All cars are guaranteed winners Partners have the same opportunity to acquire branding and hospitality

A PERFECT VIEW FROM EVERY SEAT Spectators can see every instant of the action from each one of the seats in the stadium Fans get closer to the drivers and cars than at traditional race tracks The intensity grows as the world’s best drivers battle through 1/4-Finals, 1/2-Finals to the Grand Final to determine “The Champion of Champions”

ROC AUDIENCE APPEAL Independent Spectator Studies show: Over 90% overall satisfaction 93% positive image of ROC Sponsors 78% Male 36 years average age 30% in management position 49% attendance with family 42% attendance with friends

WORLDWIDE MEDIA EXPOSURE Images from ROC broadcasts are watched by more than 100 million viewers in over 200 countries TV production in HD since 2004 ROC coverage both LIVE and throughout the year on the internet

MARKETING OPPORTUNITIES ROC offers include: Great branding opportunities One of the best hospitality experiences in sport Unique platform for product demonstrations and launches Consumer promotions and internal incentives with unmatchable prizes

YOU CAN RACE WITH THE BEST

BRAND BUILDING

SPECTACULAR SHOWS Partners can also associate themselves with many other aspects of the ROC Show, like: • Freestyle motorcycle and stunt shows Car exhibitions and car stunts DJs and cheerleaders

LOTS OF FUN FOR THE FANS... Spectators can vote for the most spectacular shows and win “money can’t buy” prizes like a co-drive with one of the world’s best drivers in the Race Of Champions – and it's all thanks to you!

...AND EXCITEMENT FOR THE DRIVERS!

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