Discovering Facts about Your Workforce, Top Industries, Commuting Patterns and More… Local Employment Dynamics and the Community Economic Development HotReport For ACCE Convention Presented by Colleen D. Flannery colleen.d.flannery@census.gov Chief, Special Programs and Training U.S. Census Bureau Aug. 2, 2007

Uses of Integrated Data Workforce development Rapid response Transportation planning Emergency preparedness/recovery Labor market analysis Research on aging Program evaluation

Bundling Information After Katrina

Tools Provide Integrated Workforce/ Economic Development Information Local Employment Dynamics shows: quarterly workforce indicators top industries, worker characteristics, the relationship between where workers live and work, and where the daytime population is located HotReports display data visually on an interactive web page; data are drawn from multiple data sets to address specific issues Monthly, Quarterly, Annual Surveys and Census Data Economic region, state, MSA, county, and sub-county Businesses and households Employment, housing, and transportation characteristics

Local Employment Dynamics’ Tools and Features http://lehd. did. census Key features on the home page include QuickLinks to three very powerful analytic tools: QWI Online, On the Map, Industry Focus as well as information for state partners and website users. The center section provides the latest news about the LED program: new partners, the latest releases and information about training. Q&A about LED are located prominently on the home page. Ten minute interactive e-learning modules step you through the site and the three data tools. A “factoid” from the LED data rotates in the lower right corner and links users to profile reports on Older Workers available for 12 states. The LED site is searchable using Google, which confines its search to the LED pages only.

Key Features of Industry Focus Ranking and multiple indicator selection Industry Focus is a tool that quickly shows the top industries for your area or your specific age and gender. In addition, you can learn about the workforce in that industry with a single click. Eight measures are available to use for ranking the top 10, 15, or 50 industries. The screen allows you to input the number of industries you want to see. Definitions and formulas are given for each of the eight ranking factors, by clicking on the blue “I” for information icon. There are 8 different age breakouts, in addition to the aggregate – ages 14-99. You can select female, male or both. States are listed in alphabetical order and include those currently providing data to the partnership. This number continues to grow. Once you’ve identified your state, you can chose to view data statewide, or at the county, workforce investment area (WIA) or metro level. If you select WIAs, you get a link to see all available WIAs for the state. If you leave the last fields blank, those related to Sector and Industry, you will get a listing of the top industries for the area and for workers of the age and sex selected. If you enter a 2-digit NAICS sector and then a 3-digit NAICS industry within that sector, you will get a report that shows where that selected industry ranks among top industries. State, county, Workforce Investment Areas (WIA), metro areas

Industry Focus provides… …easy, intuitive selection criteria and economic indicators for your geography, work force, and industry. Click on industry to see workforce characteristics. When your list of seven industries is returned, they will be ranked by the factor you selected, in this case, Average Monthly Earnings for New Hires. To see the characteristics of the workforce, simply click on the underlined industry name. The chart here illustrates the composition of the workforce for an area, Bernalillo County, in New Mexico, for the industry Management of Companies and Enterprises. It’s easy to see that females outnumber men across all age groups. The data from the chart are shown in table format on the same page. From the results page, you can look at a number of workforce indicators for the same geography and worker type, including wages and turnover rate.

Quarterly Workforce Indicators QWI indicators: Employment Earnings Job creation Job destruction Turnover Analyzed by Geography Industry, Gender, Age, Time The Census Bureau produces 29 labor force indicators and publishes eight of them to the public, through QWI Online. The eight indicators include total employment measures of change such as job flow, new hires, separations, and average earnings. The additional 21 indicators are provided directly to the states; LMIs may choose to share them, upon request. The same 29 indicators are produced for all states in the partnership but they cover differing historic periods, based on what each state provides. All states represented in the QWI Online currently has data beginning in 2001. Each quarter the data are refreshed, about nine months after the end of the quarter. You have a detailed 4 EZ Steps brochure on QWI Online –I won’t demo this in the interest of time but feel free to contact me with questions.

QWI Online – Flagship Product 8 age categories Most recent data 2-, 3-, and 4-digit NAICS code Updates instantaneously The Census Bureau produces 29 quarterly workforce indicators (QWI) and publishes eight of them to the public through the flagship LED tool, QWI Online. The eight indicators include total employment and measures of change such as job flow, new hires, separations, and average earnings. The additional 21 indicators are provided directly to the states; Labor Market Information offices may choose to share them upon request. All states represented in the QWI Online currently have data beginning in 2001. This interactive report changes with each click of the mouse—as the user selects one of 8 age categories, geography by county, metro or Workforce Investment Area (WIA), by time or by industry. The data for the desired quarter are refreshed and displayed against the same data for a 4-quarter average as well as to the state’s quarterly and 4-quarter average data.

Older Workers 36.8 million people are age 65 and older (12% of population) 5.1 million people are age 85 and older http://lehd.did.census.gov/led/library/profiles_2007.html

Pennsylvania Example: Aging Workforce by Industry

Local Employment Dynamics A voluntary partnership between 45 states and the Census Bureau States supply quarterly worker and business wage records Census Bureau merges the state records with existing business and household data to produce new information about your local economy. The Census Bureau ensures confidentiality of the data.  Local Employment Dynamics merges multiple data snapshots into informative movies about communities and local economies, producing Quarterly Workforce Indicators (QWI). The state Labor Market Information (LMI) agencies supply key data from unemployment wage records and from businesses each quarter. The Census Bureau merges the data from the LMIs with current demographic information to produce the data found on the LED web site. By combining data from different administrative sources, censuses and surveys, the Census Bureau produces local employment information on a quarterly basis that was not available before. These data are called “quarterly workforce indicators.” LED produces measures about employment and workers that are local – available for states, counties, Metropolitan Statistical Areas, and workforce investment areas (WIAs). The employment information is available by age and gender, by industry (offering SIC or NAICS 2, 3 and 4-digit detail) and includes information on earnings,turnover, new hires and more. The data sets are dynamic, showing job gains and losses, new hires and separations over time. Each quarter the data are refreshed, about nine months after the end of the quarter and are as current as 9 months.

www.census.gov Next to Business & Industry Click on Local Employment Dynamic Then click on QuickLinks to: OnTheMap v2 QWI Online Industry Focus CED HotReport Or click on Data Tools Go to www.census.gov   Use link in Business & Industry to get to Local Employment Dynamics   Look in QuickLinks for On the Map Click on On the Map

OnTheMap v.2.1 LED’s ENHANCED dynamic mapping tool 33 states currently online Version 2.1 published 6/1/07 Phased roll out through 9/30/07 All features of OTM v.1 plus: 42 LED partner states Three years of data (2002-2004) Cross-state patterns for all states Enhanced multi-year reports Additional geographical layers including WIRED regions (Generation 1 and 2), Congressional Districts and tribal lands

Illinois-Missouri Example: Impact of Potential Plant Layoffs Emergency management Tornados/Hurricanes/Dams Daytime population estimates Military base realignment and closure Economic Planning Where is the labor supply located? Transportation planning and analysis Between which areas do workers commute? Infrastructure--bridge project Interstate commuting Before/after measures

Missouri Example: Where Tornado-Zone Residents Go to Work On the Map lets us replicate the storm track, using the buffer tool. We can turn on a layer to show census block groups to ensure that we only select those impacted by the storm and we can set the buffer to a ½ mile width, the same width as the tornado. The area we’ve selected in this map is the place where people live. The red and blue mass in the center of the map, Springfield MO, is where they go to work, indicated by points and thermal grids. Our report generated from On the Map tells us that there are more than 1,900 jobs held by residents of the outlined area. 43% of the employed people who live in the tornado path earn between $1201-3400/month. The largest percentage about 15%, work in retail trade.

Illinois Example: BRAC Consolidation and Recruitment

Types of Reports Shed: shows where people live or work by city, county and state. Profile: shows workers’ age and wage ranges by industry QWI: shows 10 Quarterly Workforce Indicators. Concentric Circle Analysis: shows Profile report information for each circle, i.e., 1-, 3- and 5-miles The text box allows you to name your report. Reports can be downloaded. Report -- Select Shed report from among the 3 types of reports: Shed shows where people live by city and county Profile shows workers’ age and wage ranges by industry QWI shows 10 quarterly workforce indicators. The text box allows you to type in a name for your report. Reports can be downloaded.

OnTheMap v2: Cross-Border Flows

OnTheMap v2: Three Years of Data

OnTheMap v2: Cross-Border Flows Using Concentric Circle Analysis

Report from Concentric Circle Analysis

Want to Learn More? Try Our e-learning Tools! Key features on the home page include QuickLinks to three very powerful analytic tools: QWI Online, On the Map, Industry Focus as well as information for state partners and website users. The center section provides the latest news about the LED program: new partners, the latest releases and information about training. Q&A about LED are located prominently on the home page. Ten minute interactive e-learning modules step you through the site and the three data tools. A “factoid” from the LED data rotates in the lower right corner and links users to profile reports on Older Workers available for 12 states. The LED site is searchable using Google, which confines its search to the LED pages only.

Keep in Mind… LED not yet national in scope. LED does not yet include military, self-employed or federal workers. Data in OnTheMap refreshed annually. QWI are refreshed quarterly. Not all states supply data at the same rate. Regarding residency patterns across state lines, cross-state flows on the Labor shed side are complete for each state whether in or out of the LED partnership. No cross state flows are available for commute sheds.

HotReport Writer — Report Writing Tool (DataFerrett) — Builds web pages and reports without requiring a programmer Incorporates statistical intelligence Creates reports by dragging and dropping DataFerrett graphics, maps, and tables into web pages

Elements of HotReports CHARTS/GRAPHS MAPS DYNAMICALLY UPDATED TEXT TABLES

Community Economic Development HotReport http://CED.census.gov Available for all counties/ county equivalents in the U.S. (not towns/cities) Contains ETA WIRED regions (Generations 1, 2 and 3) In future, may allow user-created aggregations of counties Publicly released at Workforce Innovations in mid-July

Contact Us did.local.employment.dynamics@census.gov General Comments/Suggestions did.local.employment.dynamics@census.gov Local Employment Dynamics http://lehd.did.census.gov Community Economic Development HotReport http://ced.census.gov Join the OnTheMap ListServ lehd-onthemap@lists.census.gov