1. Online Market Research Part 1. The ABCs of the Federal Statistical System Presented by Janet Harrah, Director Center for Economic Development & Business Research, Wichita State University

2. Market Research Checklist 1.Identify industry SIC & NAICS 2.Review general industry information 3.Identify major industry companies and trade organizations 4.Profile industry consumer 5.Examine patents and trademarks 6.Determine legal issues in industry 7.Determine regulatory issues of industry 8.Locate company specific information 9.Define industry characteristics 10.Define industry geography 11.Review weather & climate issues 12.Determine industry government or military market/application 13.Review industry international markets & potential 14.Determine when, what & how much information to buy 15.Determine when to go off line

3. Part 1. The ABCs of the Federal Statistical System

4. Standard Industrial Classification Developed late 1930s 10 broad industry divisions Emphasizes type of product produced –Goods –Services –Trade

5. North American Industrial Classification System Developed by US, Canada & Mexico 20 broad industry sectors Emphasizes production processes Entirely new industries

6. Implications of Change Complete time series break Bridge tables Historical versus current data

7. Online Sources The Census Bureau provides the SIC, NAICS and bridge table documents online at: http://www.census.gov http://www.census.gov The U.S. Department of Labor, Occupational Safety & Health Administration has an easy to use SIC lookup function at http://www.osha.gov/oshstats/sicser.htmlhttp://www.osha.gov/oshstats/sicser.html An easy to use lookup for SIC and NAICS codes at http://www.loglink.com/sic.asp http://www.loglink.com/sic.asp

8. Restaurant Case Study SIC code 5812 NAICS code 722211 SIC system: part of retail industry NAICS system: part of accommodation & food services industry

9. Federal Information Processing System National Institute of Standards & Technology Ensure uniform identification across programs & agencies FIPS identify geographic codes for: – States, counties, metropolitan areas, congressional districts, cities, etc.

10. Online Sources for FIPS Government Source: http://www.census.gov/geo/www/fips/fips. html http://www.census.gov/geo/www/fips/fips. html Easy to Use Source: http://mcdc2.missouri.edu/webrepts/com moncodes/ http://mcdc2.missouri.edu/webrepts/com moncodes/ To Locate City/County Geography http://geonames.usgs.gov/fips55.html

11. Census Geography United States –States Counties Census tracts Block groups Blocks Places Metropolitan Statistical Areas Etc.

12. Census Geography Census tract –A small, relatively permanent statistical subdivision of a county –Boundaries normally follow visible features –They always nest within counties –Designed to be relatively homogeneous units with respect to population characteristics, economic status, and living conditions –Census tracts usually contain between 2,500 and 8,000 inhabitants.

13. Census Geography Census block group –A combination of census blocks that is a subdivision of a census tract –BG consists of all blocks whose numbers begin with the same digit in a given census tract or BNA; for example, BG 3 within a census tract or BNA includes all blocks numbered between 301 and 399. –The BG is the lowest level of geography for which the Census Bureau has tabulated sample data

14. Census Geography Census block –The smallest entity for which the Census Bureau collects and tabulates decennial census information; bounded on all sides by visible and nonvisible features shown on Census Bureau maps.

15. Census Geography Census place –A concentration of population either legally bounded as an incorporated place, or identified by the Census Bureau as a CDP. –Incorporated places have political/statistical descriptions of borough (except in Alaska and New York), city, town (except in New England, New York, and Wisconsin), or village.

16. Census Geography Census MSA –The general concept of a metropolitan area is that of a core area containing a large population nucleus, together with adjacent communities that have a high degree of economic and social integration with that core. –The Federal Office of Management and Budget (OMB) designates and defines MAs following a set of official standards.

17. Census Geography Census Bureau online geographic reference materials: –http://www.census.gov/geo/www/index.htmlhttp://www.census.gov/geo/www/index.html To locate a census tract by address: –http://factfinder.census.gov/jsp/saff/SAFFInf o.jsp?_pageId=gn7_mapshttp://factfinder.census.gov/jsp/saff/SAFFInf o.jsp?_pageId=gn7_maps