The Times 100 Business Case Studies Edition 15 Managing the supply chain to meet customer needs Warburtons

Introduction to Warburtons A family business for more than 130 years Employs around 5,000 people Over 800 with the business for more than 15 years 14 bakeries and 15 distribution depots Largest wrapped bread brand in UK 25.2% market share Produces more than 2 million bakery products each day Dedicated to high quality, innovation and sustainable practice

Sectors of industry Primary sector Secondary sector Tertiary sector Concerned with natural resources and the extraction of raw materials Secondary sector Involves manufacturing or production of goods Tertiary sector Provides services to businesses and consumers Each stage in the chain of production adds value to the finished product

Adding value in the Warburtons supply chain Primary Long-term partnerships with growers benefit both parties Secondary Using sustainable methods and materials Packaging products to keep them fresh Tertiary Delivering to locations convenient for consumers The trusted Warburtons brand name

Warburtons affect on the primary sector Does not own or grow crops itself but relies on farmers providing best ingredients Uses 400,000 tons of wheat per year Works with farmers to specify varieties of wheat for its quality products 95% of wheat from established sources Aims to develop sustainable practice Reduced use of fertiliser Paying more for wheat to ensure high quality consistent supply

Warburtons affect on the secondary sector Uses flour (a part-finished good) produced by millers to create finished bakery products Some millers have worked for Warburtons for over 50 years Sustainable practice affects all production processes Wheat shipped to ports closest to mills Reduces transport costs/food miles Reducing waste/increasing efficiency through new technology New ovens shut automatically when production stops Investigating use of renewable sources of energy

Warburtons affect on the tertiary sector Daily distribution of fresh products More than 900 delivery vehicles Deliveries across the day to avoid traffic congestion Software tracks delivery routes for optimum efficiency and saving fuel Retailers provided with market research data Helps to predict required stock levels and allocate shelf space