CRISIS COMMUNICATION and RISK MANAGEMENT

What is a CRISIS? A crisis is any SITUATION that is THREATENING or could threaten or HARM people, seriously interrupt business, DAMAGE REPUTATION or negative impact the bottom line.

CRISIS COMMUNICATION Crisis communication is an INITIATIVE which aims at PROTECTING THE REPUTATION of the organization and MAINTAINING ITS PUBLIC IMAGE.

It is a SUB-SPECIALTY of the PUBLIC RELATIONS profession that is design to PROTECT and DEFEND and individual, company, or ORGANIZATION facing a public challenge to its reputation.

Crisis Communication Process Gather the Communications Team Identifying Crisis Situations Developing the Messages Managing Communications (Monitor & Respond) Putting a Plan into Practice

Crisis Communication Management Crisis communication management is a process designed to prevent or lessen the damage a crisis can inflict on an organization and its stakeholders.

Different Stages of a Crisis 1. Precaution 2. Planning-Prevention 3. Crisis Coping 4. Post-crisis

10 rules for Crisis Management 1. Respect the role of the media 2. Communicate 3. Take responsibility 4. Centralized information 5. Establish a crisis team

6. “Plan for the worst, hope for the best” 7 6. “Plan for the worst, hope for the best” 7. Communicate with employees 8. Third parties 9. Use research to determine responses 10. Create a website

What is a RISK? Risk is the possibility that something bad or unpleasant will happen. It can also be someone/something that may cause bad or unpleasant thing to happen

Risk Management Risk management is a process for identifying, assessing, and prioritizing risks of different kinds.

Effective Risk Management Programme Policy describes the objectives of the Risk Management programme. Procedures determine how the policy will be implemented.  Standards provide guidance on particular issues. 

Types of Risk Compliance risks Employee risks Environmental risks Financial risks Health and safety risks Operational risks Political and economic risks Strategic risks

Risk Management Process Identify the Risks Identify the Causes Identify the Controls Establish your Likelihood and Consequence Descriptors Establish your Risk Rating Descriptors

Add other Controls Make a Decision Monitor and Review

Difference of a RISK from a CRISIS Things that MIGHT go wrong possibility of suffering harm or loss A factor, or course involving uncertain danger A situation involving exposure to danger Things that DO go wrong time of intense difficulty, trouble, or danger crucial or decisive point or situation difficult or dangerous situation that needs serious attention

GROUP 1 rose ann lopez nuj de castro clarissa palce rubylyn tadios thank you!