Simply BeveragesTM Single Serve Continues Strong Performance in Category & Convenience Retail Selling Simply Single Serve meets the needs of “on the go” shoppers seeking a premium juice or juice drink Did you know? CR total juice & juice drink category is up 3.4% vs. prior year.1 Simply Beverages have grown 10% over the prior year in the CR chilled juice category versus the remainder of the category which grew 1%.2 Simply Orange® Pulp Free 13.5 fl. oz. is the #1 single serve chilled juice. Plus Simply Beverages has 4 of the top 6 chilled single serve SKUs in CR.1 Target audience Juice and juice drink consumers that prefer a not-from-concentrate, fresh- squeezed taste. Features & benefits Made from premium, not-from-concentrate juices Served in an iconic mini-carafe package Available in 8 varieties: Orange, Lemonade, Lemonade w/ Raspberry, Orange w/ Mango, Cranberry Cocktail , Apple, Limeade & Orange w/ Calcium & Vitamin D. How it Works: Authorize a minimum of 2 Simply SKUs Order Simply from your current food distributor Merchandise Simply Beverages™ in your Cold Vault or Chilled Prepared Food Area Offering Simply Single Serve will help you grow the Premium Juice category. 1 Nielsen, TTL US CR L52WE 1/18/14 2 Nielsen, Total US CR Annual periods YE 2013 ©2014 Simply Orange Juice Company

Flavors & UPCs Retail Price Target - $1.99 Simply Orange® Pulp Free Simply Lemonade® Simply Lemonade® w/ Raspberry Simply Orange® w/ Mango Simply Cranberry® Cocktail Simply Orange® w/ Calcium & Vitamin D Simply Limeade® Simply Apple® ©2014 Simply Orange Juice Company