1. Why Ezra Brooks? New Distillery Consumer Target Point of Sale
Ezra Brooks is distilled using the highest quality ingredients, aged the old fashioned way and bottled at an Honest 90 Proof.
Family owned and operated
Distillery will be a stop on the Kentucky Bourbon Trail with tours available year round
State of the art distillery includes a custom Vendome copper still and has capacity for six 20,000+ barrel warehouses
Built on historic 70 acre site in Bardstown, Kentucky (40004)
Ezra Brooks is growing 2.5x faster than the domestic whiskey category
Ezra Brooks is a top 5 mid-tier bourbon
Award-winning product family
Rye mash bill for spicier flavor and charcoal filtered for smooth, mellow finish
Honest packaging with natural cork and matte capsule closure to highlight quality
Consumer Target
Point of Sale
21-something young man on a budget
Looking for quality at a practical price
Modern gentleman with refined taste and style
Favorite brands are a mix of value and premium
He wants a go-to bourbon that’s both affordable and good quality for everyday enjoyment
He is an aspirer, known as HENRY … high earner, not rich yet
Drinks bourbon on the rocks, in classic cocktails, or with simple mixers
Year round iconic POS highlight key product benefits Premiums available on shopluxco.com
Source: **Nielsen latest 52wks ending 11/7/17