Enable the Hybrid Data Platform Play briefing deck

Cloud + Enterprise: Our world view has grown Accelerating the flywheel: Cloud, apps & data Cloud + Enterprise: Our world view has grown Apps Visualization Data & analytics Agile business processes Ecosystem Data Cloud Biz Apps

Agile business processes The market confirms the opportunity PRISM FY17 6/18/2018 11:51 AM Apps Visualization Data & analytics Agile business processes Ecosystem Ecosystem $70B total data market CLOUD growth over the next 5 years 451 Research CY16 Estimate of Total Data Market Revenue OLTP 32.2 DW 23.1 Other 4.4 Trad BI; 9.8 Adv Analytics 6.7 Self-service BI; 3.4 (incl. advanced analytics) In 2020… Digital universe will be 44 zettabytes & 25B devices of servers are Linux … opportunity for R Server, HDInsight, & SQL Server Data Cloud Cloud Biz Apps Biz Apps 40 % 14 % © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Our challenge

Carry message to many AUDIENCES Infrastructure Infrastructure Lead Influence High Data Architecture Data Architect/DBA Influence High Analytics Analyst/Data Scientist Influence High Data platform capabilities targeted to technical decision makers IoT Connectivity & Data Ingestion Operational Databases Big Data & Data Warehouse Advanced Analytics Business Intelligence Buyer VP LOB VP Operations SI ISV Community Developer Cloud Biz Apps Data Power BI Industry Leadership Cortana Intelligence & IOT SQL Server 2016 Big Data & Data Warehouse Modern Apps & Hybrid Line of Business LOB Decision Maker Influence High

Comprehensive. Consistent. Choice. Land HYBRID data platform & BIG DATA strategy SI ISV Community Developer Cloud Biz Apps Data Power BI Industry Leadership Cortana Intelligence & IOT SQL Server 2016 Big Data & Data Warehouse Modern Apps & Hybrid RELATIONAL BEYOND RELATIONAL ON-PREMISES CLOUD Database as a service Azure Data Lake Azure SQL DB, DocumentDB, Search Azure SQL DW SQL Server Analytics Platform System Power BI Azure ML R Server Data Lake Business Analytics & Intelligence Databases Big Data Appliance Comprehensive. Consistent. Choice.

System Center Marketing Data Platform Modernization 6/18/2018 HYBRID CLOUD Higher administration Shared lower cost Dedicated higher cost Lower administration Improve Mission-critical performance Virtualize and consolidate Optimize for TCO and availability and shift CAPEX to OPEX Discover new insights from within your data Innovate fast with Hybrid Cloud Paas & SaaS Virtualized Database SQL IaaS Virtualized Machines SQL Virtual Private Cloud Virtualized Machine + Appliance SQL Physical Physical Machine (raw iron) © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

System Center Marketing Data Platform Migration System Center Marketing 6/18/2018 Lower cost of acquisition Lower cost of maintenance Mission-critical performance #1 price/performance © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Industry Leader in Operational Database Management Systems 6/18/2018 11:51 AM Industry Leader in Operational Database Management Systems © 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Industry Leader in Operational Database Management Systems 6/18/2018 11:51 AM Industry Leader in Operational Database Management Systems Industry Leader in Business Intelligence and Analytics Platforms © 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Industry Leader in Operational Database Management Systems 6/18/2018 11:51 AM Industry Leader in Operational Database Management Systems Industry Leader in Business Intelligence and Analytics Platforms Industry Leader in Data Warehouse and Data Management for Analytics Visionary Leader in Advanced Analytics Platforms © 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Top ISV solutions in Enable Hybrid Data Platform Atavault NetApp AltaVault cloud-integrated storage enables customers to securely back up data to any cloud at up to 90% less cost compared to on-premises solutions. AltaVault gives customers the power to tap into cloud economics while preserving investments in existing backup infrastructure and meeting backup and recovery service levels. Key Use Cases/ Benefits Seamlessly integrates into existing infrastructure Deduplicates, compresses, and encrypts Caches recent backups locally, vaults everything to the cloud Store data in the public or private cloud of choice Availability: Global Average Deal Revenue: $7.7K Link to Marketplace For SQL Server ScaleArc’s database load balancing software enables continuous availability of SQL Server-based apps. The software drops into existing environments and enables auto failover that’s transparent to the app – within or between data centers. The software also helps Azure migration, since the software can aggregate smaller database instances and enable cross-region failover. Key Use Cases/ Benefits Easy deployment, configuration and management Centralized web, application and device management Centrally managed encryption capabilities Mobile security and management Availability: Global Average Deal Revenue: $20.7K Link to Marketplace

SQL Server 2016 Azure SQL Database DocumentDB Customer momentum