Local Government Engagement and Communication Strategy Pennsylvania Local Government Engagement and Communication Strategy Presented by: Veronica Kasi, Manager Chesapeake Bay Office October 5, 2017 Please enter jurisdiction name (and agency logo/s)

Jurisdiction-specific Considerations Unique Characteristic Number of different types of local governments: Counties, Townships, Cities, Boros, Other Local Government Engagement Urban Sector Loads Local Planning Goals Sector Growth Commit to a Plan that has: Definable Action Items, Responsible Parties Measurable Outputs, Progress What are the unique characteristics of your jurisdiction as it relates to the challenge of effectively engaging local governments in your Phase III WIP development? For example, What is the relative importance of local government in achieving pollutant reduction targets in your jurisdiction? What do you need from local governments during WIP development and implementation? What information do local government officials and staff need to be effective partners in WIP development? Implementation? What is your timeline for communication and engagement? Enter jurisdiction name Pennsylvania Local Government Engagement and Communication Strategy

Jurisdiction-specific Considerations What Information Needs Exist? You tell me Timeline Facilitators Under Contract Starting to Work with Co-Chairs of our 6 Workgroups (October) Developing Matrix for Defining Local Planning Goals (October/November) Revise Communication Strategy to Include Additional Engagement (November/December) Draft PA Planning Goals (December/January) Implementation of Engagement Strategy (Start in January) What are the unique characteristics of your jurisdiction as it relates to the challenge of effectively engaging local governments in your Phase III WIP development? For example, What is the relative importance of local government in achieving pollutant reduction targets in your jurisdiction? What do you need from local governments during WIP development and implementation? What information do local government officials and staff need to be effective partners in WIP development? Implementation? What is your timeline for communication and engagement? Enter jurisdiction name Pennsylvania Local Government Engagement and Communication Strategy

Engagement and Communication Goals Achieve local buy-in and commitment for the implementation of the Phase 3 WIP. Increase awareness of the impact each individual can have on the water quality of their local stream and the actions they can take to improve and protect this resource. Highlight the progress already made; but, more importantly, the work that still needs to be done to protect and restore local streams and habitat, and, subsequently the Chesapeake Bay. Engagement = 2-way exchange; Communication = 1-way What does your jurisdiction hope to achieve by implementing this local engagement strategy? Examples may include: Satisfy EPA Expectations regarding local engagement. Increase public conversation about the need for reduced pollution. Communicate key policy and technical decisions related to the WIPs, including timing and impact of model Raise public awareness of WIP development and Bay restoration efforts Identify what pollution reduction is already being done Identify gaps and strategies to fill gaps that might yield multiple benefits Enter jurisdiction name Pennsylvania Local Government Engagement and Communication Strategy

Target Audiences Pennsylvania farmers Local Government officials County Conservation Districts Leaders of Local Business Business depends on the health of the Bay Others General Public Describe the specific audiences you need to target, e.g. local leaders (officials and other leaders), local government staff (practitioners), associations of municipalities and counties, technical service providers, soil and water conservation districts) Briefly explain the role of each target audience in your process. Enter jurisdiction name Pennsylvania Local Government Engagement and Communication Strategy

Key Messages Communities in Pennsylvania benefit economically and environmentally when their local rivers, streams and lakes are clean and healthy. We are looking for local leaders to step up and take action to help us raise awareness and, ultimately, funding for cleaning up the waters in their communities in Pennsylvania’s Bay Watershed. What are the topics that are most important to communicate in your jurisdiction? Examples may include: Communities benefit economically and environmentally when local waterways are clean Local governments should be actively involved in Phase III WIPs so they can tie-in their own local priorities and constraints Local governments need to identify what resources they need so the Bay Program partnership can help Local governments can take credit for practices and programs they are already doing The Bay Model has improved, reflecting more refined local land use data Tools are available to help implementation planning and decision-making processes for BMP funding, targeting, and implementation Enter jurisdiction name Pennsylvania Local Government Engagement and Communication Strategy

Key Messengers/Trusted Sources Phase 3 WIP Steering Committee Lead State Agencies River Basin Commissions Chesapeake Bay Commission Pennvest Six Workgroups Membership Each Sector = Agriculture, Urban, Wastewater, Forestry Local Planning Goals, Priority Practices Funding Committed Partners -- TBD Peers Additional people willing to take action in partnership with the workgroups List the entities that you will enlist to help you implement this strategy and note whether they’ve committed to assisting with communication and engagement or not. Enter jurisdiction name Pennsylvania Local Government Engagement and Communication Strategy

Roles, Resources, and Capacity Workgroups and Workgroup Co-chairs Writing Specific Sections of the Phase 3 WIP Contracted Facilitators Help with additional outreach, messaging SRBC, USGS Chesapeake Bay Program Office Technical, modeling analyses Communications, messaging LGAC/LGEI Forums, Meetings, Other GAPS: Local Planning Goal Plan Development Sector Growth Briefly describe the role of federal, state, regional and local partners in the development and implementation of your WIP Identify any gaps in resources available to you to implement your local engagement strategy Enter jurisdiction name Pennsylvania Local Government Engagement and Communication Strategy

Veronica Kasi Chesapeake Bay Office 717-772-4053 vbkasi@pa.gov Contact Info Veronica Kasi Chesapeake Bay Office 717-772-4053 vbkasi@pa.gov Briefly describe the role of federal, state, regional and local partners in the development and implementation of your WIP Identify any gaps in resources available to you to implement your local engagement strategy Enter jurisdiction name Pennsylvania Local Government Engagement and Communication Strategy