1. Engaging Local Government in Watershed Protection & Restoration:
Developing a Common Agenda
June 22, 2016 (revised)
Hosted by:

2. Agenda Welcome/Introductions … Hon. Brianne Nadeau, Chair, LGAC
Meeting Overview/Propose …. Mary Gattis, AICP, LGAC Coordinator
Facilitated Discussion
Lunch
Continue Facilitated Discussion
Wrap up and Next Steps
Adjourn

3. What We Know About the Audience
Local officials learn from each other and from trusted sources
Local governments have many competing priorities
There is a wide disparity in existing knowledge base
Local officials need a way to quickly gain big picture perspective
Turnover of elected officials must be considered
Information overload is an issue

4. Stakeholder Concerns from Frank Dukes’Assessment Report:
“Too many localities and sectors do not know what is expected of them.” “There is more awareness of the Bay TMDL, but not necessarily more buy-in, not when funding competes with other necessities such as schools and social services.” “There is a huge gap between what staff know and what elected officials and residents know.”

5. What We Know About Messaging and Delivery
Engagement and communication should begin early and be consistent, with clear schedules and expectations provided
Problems arise when EPA and Jurisdiction messages aren’t aligned
Uncoordinated and inconsistent communications efforts are often ineffective
Resources need to be targeted
There is a need to learn from and build upon local successes
Focus should be on local waters

6. Stakeholder Concerns from Frank Dukes’Assessment Report:
“There are too many mixed messages from states and EPA. Open hostility between EPA and state officials is evident in planning meetings; that creates doubt that if they cannot agree on what is right, how can we know what is right? EPA and the state need to work out their differences before meeting with local jurisdictions and sectors.”

7. What we knew in 2002
Efficient use of existing institutions and organizational structures is preferred over the creation of new structures.
A one-size-fits-all approach to local government coordination and Agreement implementation will not work.
Differences in local government access to technology must be considered during the development of communications strategies.

8. Suggested Solutions / Approaches
Prioritize communications
Develop comprehensive plan for outreach/engagement: webinars, meetings, circuit rider programs, etc.
Develop and disseminate success stories that foster replication (“how to” info)
Develop a strategic communications plan that can be personalized to each audience
Engage trusted sources in disseminating messages, e.g. municipal associations
Establish more opportunities for peer-to-peer sharing
Support local/regional communications efforts to build public will
Web Portal

9. Developing a Common Agenda
What needs to be communicated, When, and To Whom?
See Timeline of Key Activities handout and Audiences slide
What is the best format for delivery?
Who are the best messengers?
What tools / resources are needed? See Hatcher memo.
Who should coordinate?

10. Audiences
Local Government (specify rural, urban, suburban, low growth, high growth, etc.)
Elected Officials
Staff
State Associations of Municipalities and Counties (audience and messenger)
Planning Districts / Commissions (Boards and Staff)
Local Soil and Water Conservation Districts (Boards and Staff)