Key messages The AHDB is restructuring to look, feel and behave more like one organisation We will make smarter use of our skilled workforce, increase sharing of best practice, cut duplication and waste becoming more efficient and effective We will keep sector boards and sector specialists Levies will continue to be ring-fenced to benefit the sector from which they were raised These are the key messages/soundbites for the external audiences

Revitalising AHDB This set of slides can be used in part or in full. Ideally this should form a small part of a wider discussion/presentation on what we are delivering for levy payers

AHDB’s purpose – Ambitious for Agriculture To equip levy payers with independent, evidence based information and tools to grow, become more competitive and sustainable THE CHALLENGE TO BE BETTER We are ambitious for UK agriculture Overall, AHDB is good but it could be better. If it is to achieve its purpose then a step change in its/our own performance is required We can be more efficient, effective and better value for money

One Organisation Approach

CEO Sector Boards WHAT IS CHANGING AHDB are/is therefore restructuring Proposed Leadership Structure CEO Sector Boards Chief Strategy Officer Chief Technical Officer Chief Communications and Market Development Officer Chief Finance Officer Chief HR Officer R&D&KE Director Livestock Crops MI Market Development Director Levy Payer Comms Director Digital Services Director Corporate Affairs Director Strategy Director Pigs Strategy Director Dairy Strategy Director Beef & Sheep Strategy Director Cereals/ Oilseeds Strategy Director Potatoes Strategy Director Horticulture WHAT IS CHANGING AHDB are/is therefore restructuring to make smarter use of the skilled workforce to increase sharing of best practice To cut duplication and waste Joining up key teams such as Research & Development and Knowledge Exchange while retaining sector focused delivery Smaller more agile leadership team – 5 direct reports into CEO (was 10) running 5 functional directorates: Technical, Strategy, Communications & Market Development, Finance, Human Resources Bigger top senior team overall – needed to efficiently run a complex organisation of this size

What’s not changing We are keeping sector boards We are keeping sector specialists Levies will continue to be ring-fenced to benefit the sector from which they were raised

Benefit to levy payers Improved value for money (expect to deliver £1m savings in year 1 to be reinvested in levy payer services) Focus on services which make a difference (e.g. soil resilience, new market access, plant protection) Clear measurable evidence on outcomes (e.g. better evidence and measurement of levy payer impact rather than measuring outputs such as number of events held) Better whole farm approach for those paying several levies (40% pay more than one levy)

The journey so far . . . New Chairman, new CEO and new Board Rebranded to a single AHDB brand family from June 2015 Proposed restructure of leadership team and move to functional working effective from September 2015 (e.g. Technical directorate with all R&D, Knowledge Exchange and Market Intelligence) This is where we are on our journey

Cost implications Restructure costs will be covered by identified efficiencies £640k operational savings already identified E.g. on warehousing, on postage/mailings, on website rationalisation We have targeted £1 million of savings over the first 12 months through removal of duplication, less waste and sharing of best practice

AHDB Implementation Timeline Apr 2015 May 2015 Jun 2015 Jul 2015 Aug 2015 Sep 2015 Oct 2015 Nov 2015 Dec 2015 Jan 2016 Feb 2016 1 April 2019 Board 2 June Structure Decision Phase 1 Restructure Leadership Team Phase 2 Review Sector Priorities & Develop Plans Consult on Strategic Plan Phase 3 Realign Delivery Teams Phase 1 – restructuring senior team into five functional directorates Phase 2 – review priorities and strategies with industry. This is what we are doing here today Phase 3 – re-align delivery teams to deliver the agreed priorities and strategies As quickly as possible but with flexibility Delivering for levy payers