Analogue to Digital - Australia Australia will complete the switch from Analogue transmission to Digital-only transmission by the end of 2013.
HD Set Top Boxes - 600,000 units per year Australia – Key Stats Population - 22 million 8.5 million households Current sales of LCD & Plasma Flat screens - 2m units per year HD Set Top Boxes - 600,000 units per year
Current Position 53% of Australian households have converted to free-to-air digital TV – up from 47% in the previous quarter. 93% of Australian households are aware of the digital switchover – up from 82% in the previous quarter. 82% of Australian households that have converted to digital TV are pleased they did – up from 77% in the previous quarter. 93% of households are aware of digital switchover
Communications Strategy National Advertising Campaign – TV & Press National Call Centre Website – www.digitalready.gov.au Local info sessions for retailers, installers, community groups Product labelling Retailer accreditation
Digital Labelling - Products
Retailer & Installer Accreditation Accreditation of retail shop floor staff
Ai Group’s HD Tick