Speed Networker Welcome Module 2: Million Dollar Elevator Pitch

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In This Lesson Million Dollar Elevator Pitch

Million Dollar Elevator Pitch 1. Identify Your Goal 2. Explain What You Do 3. Communicate Your USP 4. Engage With a Question 5. Put it all Together 6. Practice

1. Identify Your Goal Start with your objective in mind. Examples: Do you want to talk about your organization Pitch a great new product idea? Simple and engaging speech?

2. Explain What You Do Start by describing what your organization does. Focus on the problems that you solve and how you help peopl Keep in mind that your pitch should excite you first and bring a smile to your face and quicken your heartbeat. People may not remember everything that you say, but they will likely remember your enthusiasm. Examples: "My company writes mobile device applications for other businesses." But that's not very memorable! "My company shows you how to get more new customers, lot’s of referrals, and a ton of repeat business automatically each month" #2 is much more interesting, and shows the value that you provide to these organizations.

3. Communicate Your USP Your elevator pitch also needs to communicate your unique selling proposition , or USP. Identify what makes you, your organization, or your idea, unique. You'll want to communicate your USP after you've talked about what you do. Example: Highlight what makes your company unique, you could say, "Through a complimentary strategy session we work with a business owner to identify the biggest problems facing their business in the areas of getting new customers, getting referrals, and getting repeat business."

4. Engage With a Question After you communicate your USP, you need to engage your audience. To do this, prepare open-ended questions (questions that can't be answered with a "yes" or "no" answer) to involve them in the conversation. Make sure that you're able to answer any questions that he or she may have. Example: You might ask "What are 3 traits of your ideal referral? ” or “What are the 3 biggest business challenges you’re seeing in your industry?”

5. Put it all Together Now, put it all together. Try reading it aloud and use a stopwatch to time how long it takes. It should be no longer than 20-30 seconds. Otherwise you risk losing the person's interest, or monopolizing the conversation. Then, try to cut out anything doesn't absolutely need to be there. Remember, your pitch needs to be snappy and compelling, so the shorter it is, the better! Example: Here's how your pitch could come together: "Hello everyone, my name is Ed Downes and I am a sales, marketing, and operations strategist serving small and medium-sized businesses”. "Through a complimentary strategy session I work with a business owner to identify the biggest problems facing their business in the areas of getting new customers, getting referrals, and getting repeat business.” "The outcome of this strategy session is a simple to implement action plan that automates getting more new customers, more referrals, and more repeat business.  The result is explosive revenue and profits, in some cases double or even triple in as fast as 90 days.”

6. Practice Practice makes perfect. If you don't practice, it's likely that you'll talk too fast, sound unnatural, or forget important elements of your pitch. Set a goal to practice your pitch regularly. The more you practice, the more natural your pitch will become. You want it to sound like a smooth conversation, not an aggressive sales pitch. Make sure that you're aware of your body language   as you talk, which conveys just as much information to the listener as your words do. Practice in front of a mirror or, better yet, in front of colleagues until the pitch feels natural. As you get used to delivering your pitch, it's fine to vary it a little – the idea is that it doesn't sound too formulaic or like it's pre-prepared, even though it is!

Ed’s Elevator Pitch Hello everyone, my name is Ed Downes and I am a sales, marketing, and operations strategist serving small and medium-sized businesses.   Through a complimentary strategy session I work with a business owner to identify the biggest problems facing their business in the areas of getting new customers, getting referrals, and getting repeat business. The outcome of this strategy session is a simple to implement action plan that automates getting more new customers, more referrals, and more repeat business.  The result is explosive revenue and profits, in some cases double or even triple in as fast as 90 days

Homework Write your elevator pitch Post your elevator pitch in Facebook Group Practice you pitch in front of mirror Find a practice buddy on Facebook and practice on the phone

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