WELCOME ON THE EUROPEAN TRIP!
# Our target groups Young lion Early bird Mama bear First chance to try out Foreign language practice Experience # Opportunities Experience Self-reliance Foreign language practice Telekom website App with basic services App with full service + Opportunities for kids ? Safety ? Faith - Finance Mama bear
#Campaign 1. Prize Game for those who are traveling Share your adventures, experiences in the following topics: Meeting new people; new relationships, new countries Explore other country’s culture Most interesting phrases on other languages 1. Prize Game for those who are traveling Plan your most desired trip and win: Destination Budget Accommodation 2. Prize Games for those who are planning their trip
The application Savings for the trip Bank Services Only for clients Monthly budget allocation: Telekom expand its services for the parents, they are able to open a Telekom account for their children and create savings on a monthly basis in can be a simple transaction or a saving after activate a prepaid card. which will cover the main costs during the European trip. Telekom co-operation with a bank like OTP who has special account for teens or young adults. Part of the bank’s payback services earned amounts can be allocated to the Telekom saving account Saving can be spend for: - Travel insurance - Accommodation - Entrance tickets Savings for the trip Only for clients Bank Only for clients Services Only for clients
The application Notification #campaign Application has some cool features which helps parents to stay calm. It’s actually a reminder for the children to: - Make a call - Send pictures - Share there location Telekom cooperate with a bank like OTP who has special account for teens or young adults. Part of the bank’s payback services earned amounts can be allocated to the Telekom saving account Notification For registered users #campaign For registered users
#Campaing mechanism Telekom website Search Telekom application #Content Facebook/ Instagram #Campaign results #Content #Contents will be shared on social platforms #Contents will be appeared in the application and on the website Search in different platforms: Google, in application, on social sites
Smaller formats on toilet doors, school desks, notice boards Virus campaign mechanism #Campaign Telekom website Search Schools / Dorms Smaller formats on toilet doors, school desks, notice boards Telekom application OOH Smaller formats on public transport on the train, bus and tram lines which are near schools #Campaign #Content Facebook/ Instagram #Campaing name can be shared on indoor and outdoor surfaces Stickers on toilet doors and public transports with the name of the #campaing can generate awareness and search
Media campaign mechanism Telekom website Search Mass media surfaces Telekom application Relevant vloggers: Pamkutya CsecseAttila InezHilda Viszkok Fruzsi Csizmadia Gabriella Vlogger content Facebook/ Instagram Mass media surfaces create awareness for the campaign Vloggers can be the ambassadors of the program: Telekom invites 3-4 relevant Vloggers to travel abroad and share their experiences in their style
Mass media Teen Parents Goal: Awareness building Ad type: image creative, consumer generated message (#campaign) Platforms: Online Felvi.hu, Eduline.hu, Szeretlekmagyarorszag.hu, welovebudapest.hu, Port.hu, Menetrendek.hu Social Youtube Facebook Instagram Spotify Schools Educational presentations School related event sponsorship Parents Goal: Education Ad type: native, editorial cooperation, PR Radio: Feb-Mar period to give a boost for trip planning Radio 1 Slager FM Origo.hu Index.hu 444.hu NLCafe.hu HVG.hu Youtube: educational preroll spot 20m HUF/year 20m HUF/year
THANK YOU FOR THE TRIP!