LATIN AMERICA Carlos J. Valderrama July 2009.

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Presentation transcript:

LATIN AMERICA Carlos J. Valderrama July 2009

Impact of Free Trade Agreements Expanded Trade and Investments Greater Industry Integration More Competition International Document Geographical Advantages

Trade Agreements Mexico/Canada Chile Peru Central America Costa Rica Dominican Republic El Salvador Guatemala Honduras Nicaragua Mexico/Canada Peru Colombia-pending Panama -pending Uruguay – agreement

Other Free Trade Agreement of the Americas (FTAA) MERCOSUR: Common Market of the South Brazil, Argentina, Paraguay Uruguay Venezuela Bolivia, Peru, Chile, Colombia, Ecuador

Prior to…Doing Business 100% Commitment Senior Executive Human and Financial Resources If Not…

Prior to…Doing Business Delay Your Decision to Enter the Market Place… Otherwise You Will Have an International Headache

Marketing Strategies Senior Executive-Business Plan Visit Your Market– Do Not Visit Clients Return to the U.S.- Adjust Your Plan Select Prospects/Clients-Carefully Living Document

Best Prospects

General Rules Do Not Underestimate Do Not Bribe Do Not Take Shortcuts Learn the Culture/Language American Rules Do Not Apply Have a Clear Marketing Strategy Señor Murphy Networking is Key Friends Do Business With Friends

Senior Vice President, Global Initiatives Carlos J. Valderrama Senior Vice President, Global Initiatives Tel: (213) 580-7570 Email: CValderrama@Lachamber.com