Important Things You Need to Know About Digital Marketing

Why Digital Marketing? Digital marketingDigital marketing is the term given to advertisement of products, services and brands on the internet. If your search engine marketing strategy is in place, then it increases the chance of your website to be found. search engine marketing strategy

Looking After Your Brand Your company must manage the brand in a holistic way, this includes looking into topics like reputation and crisis management. Your business must have a plan for all sorts of outcomes beforehand and your staff must be well trained. Your brand and your company’s reputation can get tarnished very easily if not managed correctly.

Websites must be Mobile-Friendly Smartphones are the real deal nowadays as mobile can be accessed almost 24/7 unlike desktops and laptops. According to ZenithOptimedia, around 71% of internet consumption is from mobile devices.

Online Video Faster internet and cheaper data have made watching videos an easier task, in fact a part of most people’s daily internet routine. Companies have noticed this trend and according to a 2016 Social Media Marketing Industry Report, 6 out of 10 marketers use online video to promote their business. Videos help customers get a visual representation of what they will be receiving.

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