Retail Assets for January Technical Preview The enclosed Windows 10 and Upgrade assets are for reactive use by Retailers and RSPs. All content is NDA only and not public ready unless specifically noted within the document.

Upgrade Factsheet for January Technical Preview External-ready copy Upgrade Factsheet for January Technical Preview Free Upgrade Offer Great news! Microsoft will offer a free upgrade to Windows 10 for qualified new or existing Windows 7, Windows 8 and Windows Phone 8.1 devices that upgrade in the first year!* Sign up with your email today, and Microsoft will send you more information about Windows 10 and the upgrade offer in the coming months. Offer Disclaimer *It is Microsoft’s intent that most of these devices will qualify, but some hardware/software requirements apply and feature availability may vary by device. Devices must be connected to the internet and have Windows Update enabled. ISP fees may apply. Windows 7 SP1 and Windows 8.1 Update required. Some editions are excluded: Windows 7 Enterprise, Windows 8/8.1 Enterprise, and Windows RT/RT 8.1. Active Software Assurance customers in volume licensing have the benefit to upgrade to Windows 10 Enterprise outside of this offer. Microsoft will be sharing more information and additional offer terms in coming months. Facts Devices in scope: Windows 7 SP1 Windows 8.1 Update Windows Phone 8.1 Other items disclosed: One year free upgrade offer Free upgrade is delivered via Windows Update Enterprise Edition and Windows RT are excluded Active SA customers may upgrade as part of their SA benefit Devices must be compatible The facts listed on this page may be shared externally, and the copy may be used in marketing materials.

Retail Partner Upgrade messaging for January Technical Preview External-ready copy Retail Partner Upgrade messaging for January Technical Preview Reactive Statement For Retail Partners Microsoft said it was their intention that most PCs and tablets running Windows 8.1 will work on Windows 10. Windows 10 is being designed to be compatible with most Windows 7 SP1, Windows 8.1 Update, and Windows Phone 8.1 devices. Check with OEMs on specific devices.

RSP Reactive Talking Points for Upgrade Offer External-ready copy RSP Reactive Talking Points for Upgrade Offer Microsoft will offer a free upgrade to Windows 10 for qualified new or existing Windows 7, Windows 8 and Windows Phone 8.1 devices that upgrade in the first year!* (please see Offer disclaimer on next page) Offer Disclaimer *It is Microsoft’s intent that most of these devices will qualify, but some hardware/software requirements apply and feature availability may vary by device. Devices must be connected to the internet and have Windows Update enabled. ISP fees may apply. Windows 7 SP1 and Windows 8.1 Update required. Some editions are excluded: Windows 7 Enterprise, Windows 8/8.1 Enterprise, and Windows RT/RT 8.1. Active Software Assurance customers in volume licensing have the benefit to upgrade to Windows 10 Enterprise outside of this offer. We will be sharing more information and additional offer terms in coming months. You don’t need to wait to buy your next PC. Microsoft said it was their intention that most PCs and tablets running Windows 8.1 will work on Windows 10 More specifically, Windows 10 is being designed to be compatible with Windows 7 SP1, Windows 8.1 Update, and Windows Phone 8.1. Check with OEMs on specific devices. If you are interested in learning more about the Windows 10 Upgrade Offer you can visit www.Windows.com/Windows10. There you will be able to sign up using your email address to receive more information about Windows 10 and the upgrade offer in the coming months.

RSP Talking Points for Windows 10 External-ready copy RSP Talking Points for Windows 10 Windows 10 is the Windows you know only better. It feels familiar with the return of the Start menu so you can get more done from the get-go plus has new exciting features like Cortana, a personal digital assistant. Windows 10 will always be up-to-date. You won’t have to wonder if you have the latest features or security updates. Windows 10 will have universal apps that work across phones, tablets and PCs. And with your content stored and synced through OneDrive, you can access all your photos and files across your favorite devices. Windows 10 and Xbox are coming together for epic gaming experiences across all your devices.

Marketing and Advertising Microsoft will make available upgrade offer marketing guidelines and assets in the coming months.  Partners must wait until the delivery of those assets and agree to the terms and conditions of their use prior to using those assets, including the Windows brand. We will provide marketing execution guidelines, assets, and other information about the Windows 10 upgrade offer to Retail partners in the coming months– including: RSP training materials Upgrade offer marketing execution guide / Usage guidelines and approved messaging Terms and conditions for use of offer marketing

Interim Online Guidance External-ready copy Interim Online Guidance Microsoft’s guidance is that all inquiries about Upgrade Offer and Windows 10 be directed to: windows.microsoft.com/windows10 Partners should not be repurposing Upgrade Offer or Windows 10 messaging on their sites. Digital Call-To-Action Want to learn more about Windows 10? Go to: windows.microsoft.com/windows10