Table 4. The summary of the Iranian consumer wine purchasing behavior

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Presentation transcript:

Table 4. The summary of the Iranian consumer wine purchasing behavior Characteristic Number of respondents Percent Where do you most often purchase your wine? Local dealers 326 61.16 Smugglers 123 23.07 I consume my own- produced wine 28 5.25 Other ways 56 10.50 Wine from which region do you consume most? I cannot recognize originality of my consumed wine 281 52.72 France 126 23.63 Italy 61 11.44 Spain 38 7.12 USA 18 3.37 Australia/New Zealand 9 1.68 Where do you find information about wine? Friends/relatives 262 49.15 Tastings at place 104 19.51 Internet 138 25.89 Radio/TV 29 5.44 Salar Salahi et al. Absorptive Capacity and Future Prospects of Emerging Wine Markets in the Middle East: Especial Focus on Iran Middle Class. Journal of Finance and Economics, 2013, Vol. 1, No. 4, 105-111. doi:10.12691/jfe-1-4-7 © The Author(s) 2013. Published by Science and Education Publishing.