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(Title) A brief and entertaining description of yourself
(Problem/Opportunity) What pain is your prospective customer feeling
(Value Proposition) Description of your company
(Underlying Magic) Description of your product
(Business Model) You’re Target Market (Customer Profile)
(Go-To-Market Plan) The Market Research Analysis (Unit 2 Part B)
(Competitive Analysis) Your Trading Area
(Management Team) The Proposed Location of your business or headquarters