Meeting Patron Demand With Streaming Video Angela Dresselhaus, East Carolina University Lisa Barricella, East Carolina University

Agenda Introduction Why Streaming and Who is Watching? Literature Review Current Acquisitions Models Licensing Workflows What’s next? https://openclipart.org/detail/169719/checklist

Introduction Information about ECU, Joyner Library, and Budget

Background and Context East Carolina University Facts & Figures Joyner Library & Collection Budget

Why Streaming and Who is Watching? Picture: <a href="https://openclipart.org/pdf/176792/3D-Glasses-3-by-Merlin2525.pdf">3d Glasses 3 (PDF)</a>

Why Streaming? Immediate access Available To content To an audience On a wide variety of devices Anytime Anywhere http://cliparts.co/clipart/1627248

Who is Watching? According to Nielsen research, half of American households use streaming services Netflix has reached 100 Million subscribers worldwide YouTube has over a billion users According to YouTube’s statistics page (https://www.youtube.com/yt/press/statistics.html) Youtube has over a billion users, half of which view videos from a mobile device.

The Literature Picture: <a href="https://openclipart.org/pdf/181761/studentbooks.pdf">Student with books (PDF)</a>

Summary Distance education drives demand for streaming video Streaming media workflows cross multiple departments Communicating, tracking, and complying with contracts and applicable copyright law is a challenge Conservative campus legal counsels often limit a librarian’s authority to follow the lead of streaming rights advocates

Current Acquisitions Models Database, POD, Firm Order

Databases

Purchase on Demand Entire catalog available Public performance rights included Popular choice for campus events

Locally Hosted Only 11 of these titles Behind authentication MARC records in ILS

Licensing Negotiations, Restrictions, Renewals, End users

Collection development policies guide negotiations Agreements respect both business and educational needs Use master agreements that can be updated with addendums

Common restrictions to avoid Only registered students No public performance Must be physically present in a classroom Must police users to ensure compliance

Negotiate renewable contracts for database products Renewals Negotiate renewable contracts for database products Life of File purchases can replace high use VHS & DVD titles Renewal notifications are important for locally hosted content

End users Licenses content only for the use of all authorized users regardless of physical location Users are presented with a general statement that defines acceptable use

Workflows From Title Request to Patron Access

Workflow Map

What’s next?

Thank you! Angela Dresselhaus Lisa Barricella Slides Available: dresselhaus15@ecu.edu Lisa Barricella barricellal@ecu.edu Slides Available: https://works.bepress.com/angela_desselhaus/48/