MarkScan Digital Content Protection & Advisory Introduction Document India | New Delhi Digital Content Protection & Advisory Introduction Document This document is confidential and is intended solely for the use and information of the client to whom it is addressed.

Content protection & advisory MarkScan is a digital content protection & advisory firm working for top clients in Movies, Music, TV, Sports & brand owners MediaScan platform proprietary automated platform, patent underway Movies Books & Software Consumer Goods Music TV A B C D E Content protection & advisory 1 Internet 2 Mobile 3 Marketplace

In a short span of time we have made a place amongst top global firms League Table 1 - Copyright owners / Association League Table 2 – OTT Services Google transparency data has been used from 1st March 2016 to 31st May 2016 Comparison MarkScan vs Competitor Comparison Portfolios TV & Movies The data is from first filed notice till 31st May 2016 The data is from first filed notice till 03rd Oct 2015

Optimal Mix of Legal Expertise, Technology & Processes The key to success has been our optimal mix of technology, processes & legal capability Optimal Mix of Legal Expertise, Technology & Processes Legal Experts MediaScan System Research Analysts Criminal Enforcement Legal oversight by top IP legal experts Relationships with several top IP law firms in India & globally Capabilities across Trademarks, Copyrights Patents & Designs Current investment of 5000+ programming manhours End-to-end automation of processes including detection & Enforcement Full time ongoing development in progress Patent application done Dedicated team of analysts extensively trained on MediaScan system Extensive training for enforcement by lawyers specialising in cyber laws Analysts with exposure to multiple IP verticals Highly capable & experienced in-house field investigation team Capabilities proven through several market surveys, investigations & criminal enforcement actions

Comprehensive vs Only Fingerprinting Two areas where our proprietary knowledge has made a significant difference is enforcement process & use of technology Enforcement strategy Comprehensive vs Only Fingerprinting DMCA Notice Escalation Level 1 Escalation Level 2 Google Notification Google Notification MarkScan discovered very comprehensive way of enforcement process to mitigate the losses to our clients. MarkScan is member of TCRP (Trusted Copyright search removal program); Google global program for select content protectors Our MediaScan System has direct emails of copyright agents of >2000 websites. First step is DMCA notice & notice to Google for search removal. Non-compliant cases reach to escalation levels, notifying webhost, ISPs, registrar etc. (Internet eco-system) We have very sound relationships with several websites & intermediaries who help us remove pirate content expeditiously. Fingerprints technology can easily be fooled by making little tweaks in the videos. Fingerprint technology can only identify exact matches as majority of content always remain available under fingerprints As compared in slide 3 working only on manual works remains till limited identified of content. Manual detection takes a lot of time where as systematic scans completes the process 10 times faster.