MARKETING CLASS is a program of IMCB to educate and teach Binus University’s students about marketing for those interested in this major. MATERIALS PRACTICE.

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Presentation transcript:

MARKETING CLASS is a program of IMCB to educate and teach Binus University’s students about marketing for those interested in this major. MATERIALS PRACTICE EVENT

10 SESSIONS 1. Introduction of Marketing 6. Entrepreneurship 2. Marketing Strategy I 7. Curriculum Vitae (CV) 3. Marketing Strategy II 8. Branding 4. Marketing Plan 9. Market Research 5. Presentation of Marketing Plan (UTS) 10. Event Bidding Process (UAS)

Introduction of Marketing MARKETING CLASS Session I Introduction of Marketing

What Is Marketing? Marketing is a process by which companies create value for targeted customers and build strong customer relationships to capture value from customers in return

VALUE STRONG RELATIONSHIP LOYAL

The Marketing Process

Understanding the Market place and Customer Needs The Marketing Process Understanding the Market place and Customer Needs Customers Value and satisfaction Marketers Set the right level of expectations Not too high or low

Designing a Customer-Driven Marketing Strategy The Marketing Process Designing a Customer-Driven Marketing Strategy S T P D Segmenting Is dividing the markets into segments of customers Targeting Is segment that the company decides to serve Positioning is the way the product or brand defined by consumers on their mind Differentiation Is set of differences used to differentiate a product or brand by competitors

Preparing an Integrated Marketing Plan and Program The Marketing Process Preparing an Integrated Marketing Plan and Program Marketing Mix is set of tools (four Ps) the firm uses to implement its marketing strategy.

PRODUCT PLACE PRICE PROMOTION

Building Customer Relationships The Marketing Process Building Customer Relationships Customer Relationship Management (CRM) is The overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction

Difference between Marketing and Selling

Campaign

Job Prospects Marketing Executive Market Researcher Marketing Consultant Entreprenueur

PRACTICE

THANK YOU, SEE YOU NEXT WEEK!