About King. About King About King We make great games We have developed more than 200 fun titles and offer games in over 200 countries and regions.

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Presentation transcript:

About King

About King We make great games We have developed more than 200 fun titles and offer games in over 200 countries and regions around the world. Lots of brands to protect King has offices and studios in Stockholm, London, Barcelona, Bucharest, Malmo, Berlin, Singapore, Seattle, San Francisco, Malta, Tokyo, Seoul and Shanghai.

The evolution of King Online skill Social Mobile Founded in 2003 About King The evolution of King Online skill Social Mobile Currently – domain names more about brand promotion than source of commerce. Founded in 2003 Originally games were only available through our site and portals including AOL and Yahoo! Launched first game on Facebook in Q2 2011 Launched first game on mobile H2 2012

409 million Some stats and facts About King Some stats and facts Global leader in cross-platform casual games. Four global franchises: Candy Crush Pet Rescue Farm Heroes Bubble Witch Founded in 2003, 12 studios in Stockholm, London, Barcelona, Malmo, Berlin, Singapore and Seattle. 409 million Monthly active users (approx)

Domain Name Strategy gTLDs – selective defensive filing strategy for most important brands, and obvious TLDs Enforcement - Case by Case Basis Cost Ease of take down / strength of case Impact of website - consumer harm? Content of website – making money? A domain name of interest? UDRP vs. URS

Sample pages Candycrushsecrets.com Selling a cheats guide

Sample pages Candycrushworld.com

Sample pages Fan Sites