Marketing Manager Mark 1 Marketing Manager Mark Oversees company marketing
 Graduate level education
 Been with the company for 7 years
 Married with 2 children 2 Age 38
 Skews male
 Suburban home
 Dual household income: $160,000 3 Outgoing and well spoken
 Has an assistant screening calls
 Prefers email communication 4

Marketing Manager Mark Grow leads
 Support sales force
 Use technology to expand marketing reach 5 Small staff
 Many different tools - lacking integration
 Communicating changes and results to entire company 6 Single point of contact
 Integrate technological solutions 7

Marketing Manager Mark “It’s difficult coordinating all the moving parts from staff, technology and various departments”
 “I don’t have time to learn new systems”
 “Our lead generation has been stagnant over the past 2 quarters” 8 I can’t afford to take one step back without knowing there will be two steps forward.
 I don’t want to train everyone on a new system
 I’m not convinced inbound marketig is going to generate more leads 9

Marketing Manager Mark 10 Single point of contact
 Turn key outsourced marketing
 Simple one-stop software We give you a turn key marketing system, filling in gaps in your existing processes and lifetime training to keep your team and new employees armed for success. 11

Your Turn! We’ve provided blank templates for developing three personas. (If you need more, simply select the slides on the left-hand side, right click, and choose “Duplicate.”)

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