Recommendation Plan – Parachute Advansed Ayurvedic Hair Oil Marico – Face Off Recommendation Plan – Parachute Advansed Ayurvedic Hair Oil Praveen Kumar S | IIM Indore | p14praveenk@iimidr.ac.in

Go Mobile Develop Mobile Application “Care your Hair” in Android, iOS and Windows Phone Platform Users can login either via Facebook, Twitter, Google accounts or can register with their account. Home Remedy Hair care tips using Parachute Hair Oil will be posted by App administrators every day FAQ’s on Parachute Hair Oil usage will also be answered in the application Hair care videos using Parachute Hair Oil will help users to get the maximum out of Parachute hair oil.

User Sharing & Recommendation Users can update the status of their hair along with options to post photos of their hair. Users will have to attach a note as to how they used Parachute oil & how Parachute helped in managing their hair. People will be able to like the photos of others’ beautiful hair Users will also be allowed to provide tips and remedies for others’ hair care problems

Share on Social Media Application will be integrated with the Social Media accounts of users. Users can share their hair photos directly from the application The hair care tips using Parachute Hair Oil can also be shared by user on social media. Photos with the highest likes in the application and social media can be given Parachute hair Oil goodies. Also goodies will be given to people with the best hair according to the Judges’ vote.

Product Launch Programs During new product launches, people with best hair maintained using Parachute Oil will be present They can showcase their hair and provide tips and ways of managing hair using Parachute Hair Oil. Everyday one photo of the person with best hair maintenance will be shared in Social media and website of Parachute Oil.

Target Influencers Influencers who are expert in Hair maintenance should be made to try and comment on the product’s quality People associated with famous beauty parlor chains should be influenced to try the product and share their reviews to customers and magazines. Stalls put up in major IT Companies (on weekdays) & Apartments (on weekends) which provides ideas, recommendations, free consultations for women can really get the word of mouth going.

That’s about it! Thank you 