1. Sdsdsdsds Dgdfgdfgdf Dfgdfgdfg dfgfdgdfg  Prashant Kumar, +91-9931381608, prashant.kumar.nitie@gmail.com  Sobhan Pattanaik, +91-8596933825,um14347@stu.ximb.ac.in  Pallavi Sinha, +91-8598980436, um14211@stu.ximb.ac.in  Tanaya Gaikadwad, +91-8087501403, tanayagaikadwad.1402196.nitie@gmail.com Team Name: MoM National Institute of Industrial Engineering (NITIE), Mumbai Xavier Institute of Management, Bhuvaneshwar (XIMB) Marketing Case Study

2. Standees at modern retails like big bazaar & cinema halls Campus Radio Station Leveraging Social Media like facebook & whatsapp Creating Buzz through Billboards & Recommendation through Salons Making Shine synonymous to PAJ Modern retails like big bazaar & cinema halls are some of the places which are frequently visited by women of age group 18-25 in TIER 1 - 2 cities. The idea is to create compelling postures/ standees with shining hair where girls can capture selfies or take snapshots. The idea is to create a buzz along college girls through word of mouth branding of Parachute Advanced Jasmine (PAJ) by organizing different beauty contests – Shine with Jasmine. The idea is to create an online platform for connecting girls giving them fashion tips & where girls can also share their success stories of PAJ/videos. Even this platform can be used to organize selfie contest (maximum no. of likes) etc. The idea is to create a buzz among teenagers by displaying pictures of common man on the billboards & channelize the recommendations through Salons. Salons are the places where women often engage in informal conversations with each other or seek advice from the hair dresser. Recommendations Survival of the wittiest

3. Modern Retail & Cinema Halls Colleges & FM Radio Social Media & Mobile Billboards Standees for taking pictures The product can be promoted in places like Retail Outlets, Near cafes and Restaurants through a standee The young girls along with their friends, can take photos with the standee and upload it in social media websites like Facebook The photo with the maximum number of likes on FB will receive some gift hampers from Marico

4. Survival of the wittiest Modern Retail & Cinema Halls Colleges & FM Radio Social Media & Mobile Billboards SHINE PAJ SHINE PAJ FACE - OFF FACE - OFF Welcome to Welcome to “Shine with Jasmine Contest” MISS PAJ-SHINE Connecting Teens with Connecting Teens with Campus Radio Stations The product can be promoted through campus radio stations The product can be promoted through campus radio stations Some special programs can be organized where the boys of the college tell the names of the girls with beautiful hair and dedicate a song to them Some special programs can be organized where the boys of the college tell the names of the girls with beautiful hair and dedicate a song to them This will again help to create a buzz in the campus This will again help to create a buzz in the campus Campus Radio Station College girls with College girls with varied hairdos will be competing to win the crown “MISS PAJ-SHINE”

5. Survival of the wittiest Modern Retail & Cinema Halls Colleges & FM Radio Social Media & Mobile Billboards Hair-o- scope AquariusVirgoLeoCapricornGemini ScorpioCancerPisces Taurus Aries Welcome !! GO Who is your CELEBRITY SHINE-MATE?? Log on to https://www.shinepaj.com/ Download the app now Shine Forecast Click on your sign and get your reading !! Log Out GO News Feed Share videos Hair-o-scope Shine Jasmine Contest Contest Fashion Tips Likes Comment Aditi updated her shine photo !! PAJ Events Share 1 hr ago

6. Displaying the winner Displaying the winner on billboards on billboards The picture with the maximum no. of likes on facebook would also be displayed on the billboards as an advertisement, in Tier I and Tier II cities The picture with the maximum no. of likes on facebook would also be displayed on the billboards as an advertisement, in Tier I and Tier II cities The winners would be decided city-wise The winners would be decided city-wise Displaying pictures of common man on the billboards would attract a lot of attention and create a zeal to teen-agers Displaying pictures of common man on the billboards would attract a lot of attention and create a zeal to teen-agers Modern Retail & Cinema Halls Colleges & FM Radio Social Media & Mobile Billboards Survival of the wittiest

7. Thank You Sobhan Pattanaik XIMB XIMB Prashant Kumar NITIE, Mumbai NITIE, Mumbai Pallavi Sinha Pallavi Sinha XIMB XIMB Tanaya Gaikwad NITIE, Mumbai NITIE, Mumbai