What effects an Organisation?

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Presentation transcript:

New business opportunities in the Czech Republic plus: STEP or PEST analysis

What effects an Organisation? The internal environment Which I will talk about in a later lecture and……….

What effects an Organisation? The external environment Which includes the Stakeholders - and a lot more besides!

External environment Everything which influences the organisation from the outside, such as:

External environment Everything which influences the organisation from the outside, such as: The stakeholders The government Money Laws Competition Changes in lifestyle Changes in population Technology Etc, etc, etc, etc ….

What to include? A checklist: Sociological considerations Technological considerations Economic considerations Political considerations

Often called STEP analysis What to include? A checklist: Sociological considerations Technological considerations Economic considerations Political considerations Often called STEP analysis

Often called STEP analysis What to include? A checklist: Sociological considerations Technological considerations Economic considerations Political considerations Often called STEP analysis because of the initial letters

Or sometimes PEST analysis for the What to include? A checklist: Political considerations Economic considerations Sociological considerations Technological considerations Or sometimes PEST analysis for the same reason

Sociological “Socio-cultural” Changes in lifestyles Demographics Education Health Income Work vs leisure Environmental issues

Technological New products/expectations Speed of change Competition (incl. quality) Speed of change Competition Investment policies (incl. Local, Regional, National, International) Legal/regulatory issues

Economic Interest rates Exchange rates Investment from all sources Consumer disposable income Tax policies Incentives

Political Government policies Government stability State-owned vs privately owned Legal and regulatory issues

Sometimes two more headings are added to the checklist: STEP or PEST + Environmental issues, and Legal issues However, I have included these in my basic STEP For example: you often see PESTEL

So … how about the Czech Republic?

Your fundamental European rights Dignity Freedoms Equality Solidarity Citizen’s rights Justice General provisions Click on me to read them in Portuguese

Thanks for your attention! Copies of this presentation are on my web pages at www.richardinprague.eu