© 2016 Contented Cow Partners, LLC | contentedcows.com Give Better Milk Standard title slide. Title 44 to 60pt. Subtext 30 to 36pt. Conference logos or titles may be used and should appear in the lower right corner of the title slide only. Subtext is flush left, centered beneath the title. @contentedcows © 2016 Contented Cow Partners, LLC | contentedcows.com

PREMISE Creating a focused, engaged, and capably led workforce is one of the best things you can do for your BOTTOM LINE.

REPUTATION Recruits REALITY Retains

LEADERSHIP MATTERS

the earned consent of followers Leadership the earned consent of followers

Make leadership a primary qualification for every person in a management role.

Contented Cows 2012

Contented Cows +9.7% B$70 wealth premium

Contented Cows Revenue GDP 23.4% 2.7% Revenue GDP

Turnover Supermarkets Fast Food

Contented Cows Grow faster More productive and profitable Increased Employee Engagement Lower turnover Recruit more talented employees Create more wealth

- Minimum Requirements Personal Capability - Minimum Requirements This template was designed to be used for computer projection only. The blue was chosen for several reasons: one, it represents the Intel blue. Two, white should never be used because it tends to vibrate as well as blind the audience. Three, the eye tends to push blue towards the back while warmer colors tend to move forward. White and gold text work the best. Try to stay away from darker colors for text - especially red since there is very little contrast. Always use bold text. Add a drop shadow to everything - it helps images and text to pop forward. DISCRETIONARY EFFORT

Engagement What is it? What good is it? How do I get it?

Engagement is a conscious DECISION

Work is contractual Engagement is PERSONAL

Extra Miler – Philip Omayra

Average U.S. Job Tenure

“We don’t marry our jobs… We’re just dating.”

Contented Cows Are Committed

Hire for FIT.

“It’s more important to hire people with the right qualities than with specific experience.” Bill Marriott

Identify the non-technical fit requirements at your company

NEVER stop recruiting

Know how you look on glassdoor.com and vault.com.

Define your mission.

"Our mission is to maximize shareholder value and satisfy our customers' needs, while providing our employees a rewarding and productive work environment and conducting our affairs responsibly in the community. We will accomplish this mission by creating a corporate vision of successful growth, by carefully managing our assets and by integrating our businesses through effective planning and allocation of resources."

WE SELL CHICKEN

it won’t come out of your horn. Music If you don’t live it… it won’t come out of your horn. Charlie Parker

Ask 5-6 employees: “What are our top 3 business priorities?”

Contented Cows Are Committed Enabled

Refamiliarize yourself with the value of employee training.

Work Must Matter

Show them how their work matters.

Peter Drucker “90% of what we call management consists of making it difficult for people to get things done.”

Treat adults like adults.

Today – eliminate one utterly stupid policy, procedure, system, or habit under your control that hampers the flawless execution of your mission.

Contented Cows Are Committed Enabled Cared About

If you care, you… Tell the truth Say “thank you” a lot

“A man will fight long and hard for a bit of colored ribbon.” Napoleon Bonaparte

Send handwritten thank you notes.

Managers car wash

Volunteer for dirty work

If you care, you… Tell the truth Say “thank you” a lot “Sit on the footlocker”

Work is contractual Engagement is PERSONAL

Feed the troops FIRST

© 2016 Contented Cow Partners, LLC | contentedcows.com Give Better Milk Standard title slide. Title 44 to 60pt. Subtext 30 to 36pt. Conference logos or titles may be used and should appear in the lower right corner of the title slide only. Subtext is flush left, centered beneath the title. @contentedcows © 2016 Contented Cow Partners, LLC | contentedcows.com