The Changing Environment Steve Winnington – Area Director of Marketing

Dairymen Want Feed Efficient Trouble Free Cow

U.S. Holstein Genetic Trend for NM$ Year of birth Time Line Median Annual NM$ + 1985 - 1995 18 1996 - 2008 28 2009 - 2014 61 CDCB Apr. 2017

Genomic Predictions Started in 2009 and we have seen: Increases in the Selection Differential. Shortening of Generation Interval. Increased Accuracy (reliability) Over PA.

Creating more genetically superior Females * April 2017 High Ranking Holstein Genomic Tested Females: > +2763 GTPI ®TPI is a trademark of Holstein Association USA

Creating More Genetically superior females * April 2017 High Ranking Holstein Genomic Tested Females: > +883 GNM$

No Other Source Compares TPI Dominance: No Other Source Compares WWS claims 72% of the Top 25 TPI sires and more than 50% of the Top 100!

Top 100 TPI Proven Sires Over Time Well other people agreed with you…We developed this word cloud by asking some of your distributors from around the world what World Wide Sires Stands for and here is what they said… Time-tested Professional Great People Globally Known Quality Commitment Integrity Loyal Genetics These are their words, not mine

Your #1 Source for Elite TPI WWS is home to 9 of the top 10 TPI Breed Leaders,11 of the top 15, and 31 of the top 50! MONTROSS +2744 #1 YODER +2673 #2 SUPERSIRE +2603 #3 REFLECTOR +2590 #5 KINGBOY +2567 #6 BOB +2564 #7 ROOKIE +2555 #8 MAYFLOWER +2555 #9 MORGAN +2552 #10

Proven Leaders By Design Not Chance Top 100 TPI & NM$ Sires Source: HA USA, April 2017 * AG, SS, Genervations * Not official. Does not account for PTAT REL

Genomics For Future Success

The Male Side of the Equation 7HO8081 PLANET Born March 2003 The Male Side of the Equation 7HO10721 BOOKEM Born Feb. 2009 7HO11477 MCCUTCHEN Born Nov. 2010 7HO12198 KINGBOY Born Oct. 2012 507H12787 KING ROYAL Born: May 2015 507H12787 KING ROYAL Sons

Example from the SSI ART program Seagull-Bay Oman Mirror-ET Born: November 2004 Example from the SSI ART program 4 ½ Years Roylane Shot Mindy 2079-ET Born: May 2009 2 ¾ Years S-S-I Bookem Modesto 7269-ET Born: March 2011 1 ¾ Years DAM S-S-I Supersire Miri 8679-ET Born: December 2012 1 ½ Years S-S-I MONT 8679 10721-ET Born: May 2014 (dam of 507HO13597 PINNACLE & full sis to JEDI & JETT) S-S-I HEINZ 10721 11653-ET Born: November 2015 1 ½ Years

Genomic Greats For Future Success Top 200 TPI Genomic Young Sires Source: HA USA, April 2017 (Top 200 TPI Genomic Young Bulls: Semen Status is Genomic with no daughters in their proofs for Production or Type) * AG, SS, Genervations

Genomic Greats For Future Success Top 25 TPI Genomic Young Sires WWS is home to 23 of the top 25 TPI Genomic Young Sires! Source: HA USA, April 2017 * AG, SS, Genervations

>2800 TPI Genomic tested bulls born since 1/1/2014

Genomic Selection Impact on Production Traits Seven years after the introduction of genomic selection in the United States, it is now possible to evaluate the impact of this technology on the population. Genetic gains Per year for Milk, Fat Yield & Protein Yield http://www.pnas.org/content/113/28/E3995.full ©2016 by National Academy of Sciences Adriana García-Ruiz et al. PNAS 2016;113:E3995-E4004

Only possible if we have Good Records. Proper Environment Good Health. Proper Management.

Dairy Management Services are designed to address the other key factor to animal performance. WMS – corrective mating and Inbreeding Better management yields higher than estimated performance. Get more results (value) out of the Genetics. Poorer management limits the Genetic Expression. (Expected Results)

Better managed herds get more value from Genetics. 640 Below Average 960 Above Average 480 Bottom 20% 800 Average 1,120 Top 20%

The Breeding Revolution

The Evolution of the Dairy Industry

The Revolution of the Dairy Industry

More Efficient Cows and Farmers !!! Dairy cows will produce more kg of components, for a longer time, will be healthier, more fertile and more feed efficient Dairymen are becoming entrepreneurs and managers. They need to manage bigger teams of people who can control the reproduction of more efficient and higher producing cows Genetic Progress Management Progress

The Revolution of the AI industry The convergence of major technological breakthroughs that appeared in the last decade is accelerating the revolution of the breeding industry. Sorted Semen Cloud Based Apps Heat Detection Sensors Genomics IVF Robotics

The Revolution of the AI industry WWS and its owners & partners are active players in this revolution Genomics Designer CRM Sorted Semen Heat Detection WWS Breeding Revolution ART/PEAK Female Programs Dairy Mgt & Training Strategic Breeding Solutions

The WWS Breeding Revolution New Genetic Audit Capabilities allow to Change the Conversation! It’s not just about our bulls… It’s about the customer’s herd first ! Not just a parent average audit anymore…. Correlate herd’s phenotypic data with genetics used on farm Ability to segment the herd with great flexibility and define specific breeding strategies and levels for each segment Data imports and Data Reporting strongly improved to facilitate a new conversation with the dairyman. Best estimate of inbreeding levels & recessive management

Genetics Impacting Health 5,000 dairy in Northern Nevada Comparing cows PTA Productive Life (PL) PL Avg. Fresh Abort DNB Sold Died Injury Lame Mastitis Low PL Cows -0.7 1,421 281 479 568 185 39 243 774 High PL Cows 2.5 1,470 134 148 152 36 18 77 230 Example of some of the genetic tools to use for ongoing monitoring

Dairymen Want Feed Efficient Trouble Free Cow

Thank You!