Slide Deck 3: Media

What is MEDIA?

Media is about messaging Media is about messaging. It refers to the communication of information through various ways

If you had an important message to share with the people in our community, how would you share it?

Different types of media Media can be divided into three main categories: Paid media - Publicity or awareness that has been paid for or purchased, such as advertising (TV, print, online) or direct mail campaigns Owned media - Communications managed through internal platforms, such as your own website or social media platforms Earned media - Editorial coverage or media mentions reported by third parties, such as news organizations, external social media channels or word of mouth Media can also be classified as old media or new media

What type of news media do you use and how often?

Old Media Old or traditional media includes broadcast and print sources such as TV, newspaper, radio, magazines and flyers Key characteristics: - Typically one-way communication - Delivered at a specific time - Limited geographic or jurisdictional reach - Strives to maintain journalistic integrity and standards

New Media New media is content that is easily accessible on devices through the internet, such as online sources and social media platforms Key characteristics: - Interactive - User-driven - Borderless - Functions in real-time

The News Media The news media play an essential role in contributing to a well-functioning democracy It is their job to inform citizens about current affairs and ensure that our politicians are honest and open, and are held responsible for their actions

What are the strengths and limitations of different forms of media?

Facts vs. Opinions The news media usually provides factual coverage to inform the public without letting opinions (biases) interfere The news media also produces opinion pieces or editorials, where their editorial team, columnists or pundits will openly share their opinions and analysis (commentary)

Why is it important to know the difference between fact and opinion Why is it important to know the difference between fact and opinion? Why is it important to read multiple sources of news?

Are these statements Opinion or Fact? The government has allowed the debt to spiral out of control The government has invested in a grant to build new playgrounds for Alberta schools The best way to support families is to increase support for childcare The graduation rate has increased two percent among Alberta students over the last two years

What is the role of media in elections?

The Roles of Media in an Election Report on the developments of an election Provide a platform for candidates to get their message out Provide a platform for citizens to communicate their concerns and opinions Promote debate between the candidates Advertise the election process to voters Report on the election results

Alberta Newspapers Calgary Herald — www.calgaryherald.com Edmonton Journal — www.edmontonjournal.com Edmonton Sun — www.edmontonsun.com Calgary Sun — www.calgarysun.com Lethbridge Herald — www.lethbridgeherald.com Red Deer Advocate — www.reddeeradvocate.com Medicine Hat News — www.medicinehatnews.com Grande Prairie Daily Herald-Tribune — www.dailyheraldtribune.com Fort McMurray Today — www.fortmcmurraytoday.com

Debrief Do you think it is important to follow the news or be informed about events happening in your community, the country or the world? If you were a candidate running for election, which types of media would you use and why?