1. PowerPoint 6: The Role of Media in Elections

2. Opening Discussion
Where do you get your news from: newspapers, TV, radio, internet, social media?
Where do your parents/guardians get their news from? What about your grandparents or other older relatives?
Do you have the same habits as your parents/guardians?
Do you think it is important to follow the news? 2

3. What are the different types of media?
Media refers to the communication of information and messages to the masses.
Media can be divided into three main types:
Paid media: Publicity gained through paid advertising.
Earned media: Publicity gained through efforts other than advertising, such as news coverage.
Owned media: Internally managed promotional platforms, such as a website, blog, Twitter feed, YouTube channel and Facebook page.
Media can also be classified as old media or new media.

4. Old Media
Old media (or traditional media) includes broadcast and print sources such as TV, newspaper, radio, magazines and flyers.
Typically one-way communication
Delivered at a specific time
Limited jurisdictional reach
Strives to maintain journalistic integrity and standards

5. New Media
New media is easily accessible, such as online sources and social media platforms.
Interactive
User-driven
Borderless
Functions in real-time

6. Facts vs. Opinions
In most cases, the news media provides factual and informational coverage to inform the public without letting opinions (biases) interfere.
The news media also produces opinion pieces or editorials, where news organizations and their editorial team, columnists or pundits will openly share their opinions and analysis.

7. The Importance of News Media
The news media play an essential role in contributing to a well-functioning democracy.
It is their job to inform citizens and ensure accountability and transparency from our elected officials and governments.

8. The Roles of News Media in an Election
Report on the developments of an election
Provide a platform for parties/candidates to get their message out
Provide a platform for citizens to communicate their concerns and opinions
Promote debate between parties and candidates
Advertise the election process to voters
Report on the election results

9. Saskatchewan News Sources
The Leader Post –
The Star Phoenix –
Prince Albert Daily Herald –
The Estevan Mercury –
Humboldt Journal –
The Melfort Journal –
Meridian Booster –
Weyburn Review –
The Yorkton News –
CBC News Saskatchewan –
Saskatchewan Sage –

10. Final Thoughts Why is it important to read multiple sources of news?
Why is it important to know the difference between fact and opinion?
How do the media influence the health and strength of our democracy?