Dana Cogan, HP Indigo SBM, November 2016 HP SmartStream Designer for Adobe Illustrator and HP SmartStream Composer Dana Cogan, HP Indigo SBM, November 2016

This presentation covers: HP SmartStream Designer for Adobe Illustrator HP SmartStream Composer Customer use cases Technical details Partners Resources Software and hardware requirements

In todays’ product proliferation, products need to be visible Many products look alike And consumers need to select the “right ones” According to 2012 shopper engagement study, POPAI: Instore decision 75% of supermarket buying is unplanned And 82% for Mass Merchant Does your product stand out?

1Source: 2012 shopper engagement study, POPAI Many products look alike, consumers need to select the right one 62% 55% Today’s supermarket buying habits 75% of supermarket buying is unplanned 24% 18% 17% 15% 5% 3% In-store decision 75% for Grocery 82% for Mass Merchant Specifically planned Generally planned Subsitute Unplanned 1Source: 2012 shopper engagement study, POPAI In-store Decision

Flexo prints mass production jobs The production of large amounts of standardized product decoration units Henry Ford: a car can be any color you want as long as it’s black… BRAND BRAND BRAND BRAND BRAND BRAND

Digital prints multiple SKUs jobs The ability to cost effectively produce strategic short run volume of customized product decoration More choices for the consumer BRAND BRAND BRAND BRAND BRAND BRAND

WOW If you want to your customers… Choose ME! So if you want to WOW your customers, you need your product to stand out BRAND Choose ME! BRAND BRAND BRAND BRAND BRAND BRAND BRAND BRAND

With HP SmartStream Designer, anything can become variable Text, color, image, barcode or pattern Using the mosaic software with digital printing enables us to emphasize the idea that every person is different and unique. KEN BOB JIM BRAND LORI MAX

Designer is a variable data printing (VDP) tool that builds templates Move from finished product to template design and planning variable content Text Jim Color Image Barcode

Designer templates are built in Adobe Illustrator, supporting its design capabilities, so no need to compromise creating variable design Move from finished product to template design and planning variable content Jim

Add a database to Designer template and print personalized jobs Move from finished product to template design and planning variable content Jim Print BRAND BOB

Now you can print customer personalized jobs where every item is unique Using the mosaic software with digital printing enables us to emphasize the idea that every person is different and unique. LORI MAX BOB JIM KEN BRAND BRAND BRAND BRAND

Including HP SmartStream Mosaic Using the mosaic software with digital printing enables us to emphasize the idea that every person is different and unique. Automatically and randomly scales, rotates and selects different areas of source files to create variable images. BRAND BRAND BRAND BRAND

Including brand protection and security features In addition to: Microtext Micro QR codes Multi color codes Track & Trace Solutions LORI MAX BOB JIM KEN Barcode QR code Branded code Hidden images Guilloche

HP SmartStream Composer

Composition is creating a printable file from graphic elements, template and database Move from finished product to template design and planning variable content BRAND PDF BOB Jim

Composer does much more than composition… Imposes / Step and Repeat Composer allows you to impose (including step and repeat), use special marks and gang to print multiple pdfs on same substrate – so you can utilize the most out of your substrate and automate your printing process Gangs Adds finishing marks

Use Designer to create personalized jobs templates Use Composer to compose, impose and gang SmartStream Designer is a desktop plug-in to Adobe InDesign and Illustrator Provides sophisticated high-value personalized templates HP SmartStream Composer is a powerful server used to create large personalization jobs from HP SmartStream Designer Templates (HPD files) PrintOS Composer is a software as a service solution (Cloud-based) SaaS Composes, imposes and gangs medium size personalized jobs from Designer templates SmartStream Composer Lite is a software module (installed on the DFE) Composes, imposes and gangs medium size personalized jobs, from Designer templates Composer Lite SmartStream Composer is a software and hardware package (Server-based) Composes, imposes and gangs large size personalized jobs from Designer templates

Use Composer Server for large, repetitive jobs Use PrintOS Composer and Composer Lite for medium size jobs Designer can compose small size jobs (~100 records), not repetitive Jobs frequency SmartStream Composer Composer Lite SmartSteram Composer Lite PrintOS Composer SmartStream Designer ~100 records ~10K records ~1M records Jobs size

Use cases for each composition / imposition tool How can I know which one is the right one for my business? Composition Imposition SmartStream Designer Small size jobs (~100 records), not repetitive N/A PrintOS composer / imposer Medium size jobs (~10K records) Automatic with PrintOS Box SmartStream Composer Lite As standard SmartStream Composer Server Large size jobs (~1M records) High-end customization and automation

Weighing pros and cons of each composition option SmartStream Designer Designs and composes on the same tool and hardware Creates jobs on either Mac or PC Large jobs takes long time to compose While composing the Mac/PC is occupied PrintOS Composer Does not require installation or hardware Simple to use Access from anywhere No cost, till May 2017. After which, a low cost monthly subscription Composes PDFs faster than SmartStream Designer Accepts only FastPDF templates Does not provide automation Requires to download the PDF output SmartStream Composer Lite Does not require dedicated hardware No monthly maintenance fee Sophisticated automation capabilities Requires L&P DFEs version 5.1 and higher SmartStream Composer Server The fastest composition option available Supports both FastPDF and RichPDF templates Requires dedicated server hardware and monthly maintenance fee *To improve performance, FastPDF graphic design attributes for variable data are limited, in comparison to RichPDF

Customer use cases

Diet Coke® Extraordinary Collection Diet Coke® Extraordinary Collection. Millions of bottles, each one is unique created with HP SmartStream Designer

Metro, Germany Personalized Coffee Cans using HP SmartStream Designer

Mr. Peanut Shell-Ebrates his 100th Birthday with three million one-of-a-kind Birthday Jars created by HP SmartStream Designer

Bud Light creates 200,000 unique colorful cans with HP SmartStream Designer for summer festivals

IRN BRU introduce a limited edition beverage with personalized label designs which tie the product to the Burns Night celebrations in Scotland, using HP SmartStream Designer 17% increase in YOY sales. Incremental value generated was £425,000 against a design investment of £12,500

Strauss Elite turned an iconic chocolate brand into 1 million original origami cows using HP SmartStream Designer

ITC Limited, India leading cigarette brand boosts differentiate their brand on shelf, by producing 10 million different cigarette packs, using HP SmartStream Designer

Technical details Partners Resources Software and hardware requirements Pricing And more…

HP and 3rd party personalization elements Barcodes Images Security And more…

HP and 3rd party personalization elements Vendor Product(s) Cost Barcodes TEC-IT Barcode Studio IDAutomation 1D and 2D Barcode Included Images DirectSmile Image Server HP Mosaic, Edge Printing, Photo Enhancement, Photo Smart Crop, Photo Smart Fit, Script Runner Organic Imaging Adobe Photoshop (only for InDesign) Text Formatting, Lookup Table, Script Runner Security HP Link Hewlett Packard Enterprise GPAS Haiyaa Technologies Haiyaa Visualead [v]Code Advanced Track & Trace Seal Vector PURL MindFire LookWho’sClicking Maps locr maps *For purchasing the 3rd party products that are not included in the Designer price, please approach the vendors directly

Designer with IDAutomation Designer with TEC-IT Barcode Studio Comparing the two barcode solutions available with Designer Designer with IDAutomation Designer with TEC-IT Barcode Studio Barcode Symbologies The common types Extended list, over 150 types Method Text font Image, Vector Performance Very fast Good Output size Very compact Dependent on barcode’s image resolution Deviation meter No Yes Quality meter Width Reduction GUI Effects Special-effects as embed logos or graphics into the barcodes and more Installation Installed with Designer/Composer-Lite Installed with Composer-Lite. Separate installer on desktop Price Included €168 one-time fee for seat license, via TEC-IT

Packaging mobilution - mobile interactions will account for 64 cents of every US dollar spent in retail stores by the end of 2015 HP Link embeds hidden information such as a number or a URL within an image of your choice. When the image is scanned, the hidden data launch a digital experience.

HP SmartStream Designer and Composer resources Installer files Documentation: user guides, readme files, new features presentations and more Training tools Dynamic personalization sample jobs Are available at: CE Suitcase Internal use only C:\CE Suitcase\DFE_Workflow My HP Indigo portal Internal use https://myhpindigo-int-pro.houston.hp.com/ Customers https://h21021.www2.hp.com/ www.hp.com/go/myhpindigo HP Graphic Arts portal (GA) www.hp.com/go/SmartStreamDesigner www.hp.com/go/tryhpmosaic PrintOS Knowledge Zone

HP Graphic Arts portal - www.hp.com/go/SmartStreamDesigner Click the blue ‘Request HP SmartStream Designer’ button

HP Graphic Arts portal - www.hp.com/go/SmartStreamDesigner Click the blue ‘Request HP SmartStream Designer’ button Fill in the form and click OK to open Designer page

HP Graphic Arts portal - www.hp.com/go/SmartStreamDesigner Click the blue ‘Request HP SmartStream Designer’ button Fill in the form and click OK to open Designer page

HP Graphic Arts portal - www.hp.com/go/SmartStreamDesigner Click the blue ‘Request HP SmartStream Designer’ button Fill in the form and click OK to open Designer page Scroll down for online training sessions and more

HP Graphic Arts portal - www.hp.com/go/SmartStreamDesigner Click the blue ‘Request HP SmartStream Designer’ button Fill in the form and click OK to open Designer page Scroll down for online training sessions and more

Software and hardware requirements HP SmartStream Designer for Adobe InDesign Mac OS X versions 10.10, or 10.11, 10.12, Java JDK 8 Microsoft Windows 7 with Service Pack 1, Windows 8, Windows 8.1, or Windows 10, Java JRE 8 Minimum 8GB memory Adobe InDesign CS6, CC 2015 or CC 2017  64bit HP SmartStream Designer for Adobe Illustrator Adobe Illustrator CC 2015 or CC 2017 64bit HP SmartStream Composer Hardware Gen9 ML350 Tower computer Gen9 DL360 Rack Insert Software HP SmartStream Composer software, Adobe InDesign CC Server

For more information GBU NA EMEA APJ LA Dana Cogan Lior Krasnovsky Sergi Rey Katerina Maltseva Samuel Davila dana.cogan@hp.com M. +972 54 6490267 lior.krasnovsky@hp.com M. +1 404 996 7344 sergi.rey@hp.com M. +34 6477 52931 katerina.maltseva@hp.com M +65 9807 0171 O. +65 6313 0222 samuel.davila@hp.com M. +57 314 333 6153 O. +57 1 393 0603

So now you know…

With HP SmartStream Designer, anything can become variable Text, color, image, barcode or pattern Using the mosaic software with digital printing enables us to emphasize the idea that every person is different and unique. KEN BOB JIM BRAND LORI MAX

Thank you