MEMBERSHIP TIER PROPOSAL

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Presentation transcript:

MEMBERSHIP TIER PROPOSAL

Membership Update We have seen a 7% decrease year-over-year in paid membership. Multiple site transitions & loss of auto-renewals has impacted our membership growth. We have received feedback from our alumni survey about the need to showcase tangible value from club membership. In 2017, we would like to introduce new membership tiers, and showcase increased tangible value to membership. Today, we would like your feedback on these proposed membership tiers for 2017.

Member Benefits for all tiers The satisfaction of knowing that you've done your part to support our invaluable HBS Community Partners program Discounted member price on club events Special notices and access to members-only events A membership card for the current membership year Member discounts at various merchants including X, Y and Z Access to the club's online searchable membership directory (to be confirmed) Annual memberships are tax deductible. HBSA/NC has 501(c)3 status.

Membership Tiers Basic $95/ year Gold $195/year Platinum $500/year Invited to members-only events Access to the club's online searchable membership directory Member Discounts - specialty retailers/ services Free Guest Passes (events $40 or under) 1 Pass 2 Passes 4 Passes Global Networking Night 1 ticket 2 tickets 4 tickets Free ticket to E-Summit ($45 value) Business Leader of the Year Dinner ($175 value per ticket) First Dibs on exclusive VIP events, and advance notice to limited attendance events. VIP Private reception with Dean, and other high profile visitors/ speakers 3 Year Memberships $250 (12% discount) $500 (15% discount) $1,200 (20% discount)

Comparables HBSA/NC Membership has been $65 for some time – lower than other large clubs New York Regular membership is $120 per year Three additional tiers at $300, $600, $2,400 Boston Regular membership is $100 Several additional tiers Chicago Regular membership is $80 Several higher tiers HBS Healthcare Alumni Assn Regular Membership is $100

Next Steps Membership has recently changed to a rolling renewal, yet we have a lot of members up for renewal at the end of 2016 Gain approval on membership tier approach Introduce new member tiers for 2017 renewals

Thank you