Innovative Commerce InComm Digital Solutions Best Practices

Best Practices for Promoting Digital Gift Cards Successful digital partners use the marketing strategies below to maximize digital sales User Awareness Campaigns Promotions & Digital Offers Consumer Online Marketing Unique & Innovative Digital Card Designs Develop user awareness campaigns announcing the availability of digital gift cards Provide exclusive promotions offers tied to the purchase of a digital gift card Launch an “all points marketing” campaign for your digital gift card Provide inventive and fun digital card designs promoting gift giving seasons and occasions. 2 Confidential and Proprietary

Promoting digital gift cards on your website Develop User Awareness Campaigns On Your Website Providing continuous prominent website real estate for digital gift cards has yielded sales lifts from 40% to 60%. Promoting digital gift cards on your website

Develop User Awareness Campaigns using all mediums Inform through news letters, blogs, e-mail blasts, banner ads. and Social Media Facebook App loaded on first page of time line POP Advertising 50% of visitors to e- commerce sites are logged into Facebook while shopping --Sociable Labs *Facebook now allows post scheduling to facilitate better planning.

Develop User Awareness Campaigns: Social Media Social network users are 47% more likely to heavily spend on clothing, shoes and accessories. --Hubspot Females,18 to 34 are most active on social networks --Hubspot Wall Post: “The VS Gift Card via Facebook. A no fail if it’s her birthday. A no-brainer if you forgot her birthday.” Wall Post: “Today is Administrative Assistant’s Day. Chip in with your team for a L&T gift card with our Groupcard app.”

58% of social media users get coupons & promos from social media Exclusive Promotions & Offers Provide exclusive virtual offers tied to a digital purchase and see incremental sales growth between 80%-110%. 58% of social media users get coupons & promos from social media --Hubspot Tips: Offer promotions digitally and for limited time only Keep promotional offers fresh and relevant to encourage repeat shoppers Link online offer to in-store redemption to drive foot traffic to your stores Utilizing the Promo Code Field 6 Confidential and Proprietary

Utilize All Online Marketing Use social media, search engine optimization and your loyalty programs to inform and educate about your digital gift card, promotions and group gifting ability

Unique and Innovative Digital Card Designs Provide relevant digital card designs based on season and occasion to maximize sales and encourage repeat shoppers

Digital Card Promotion Case Study: Partner X launched their digital gift card program and did not obtain the sales desired. See results below by using Incomm’s best practices… Results: Partner X implemented a User Awareness Campaign and utilized best practices instant 120% incremental sales lift.

A library of short videos Coming Soon… Summer 2012 Audio / Video upload Card Frames Twitter Delivery Mobile Delivery Fall 2012 Video Celebrations Animation Reveal Physical Delivery Animations: A library of short videos

Digital Gift Card Marketing Best Practices Recap InComm values our partners and provides the marketing expertise to build and grow a successful digital gift card program for you. Key Takeaways: Create a User Awareness Campaign: Prominently display digital Card offering Promote Facebook gifting app on the first page of the timeline Participate in external marketing efforts: (i.e.. Facebook, Twitter) Communicate card offerings: (i.e. email blasts, message boards, gift reminders, etc.) Offer Exclusive Promotions with Card Purchases: Change frequently and communicate offers through website, Facebook, e-mail Online and Offline promotions to drive in-store traffic

Resources Facbook e-commerce: The Next Big Thing: Thomson Reuters North American Technographics Online Benchmark Omnibus Survey: Q42011 Social Media Data Stacks: HubSpot The Facebook Factor: Forrester Research Inc. The State of the Social Universe: Silverpop Top 5 Social Commerce Disruptors in 2012: Sociable Labs What is Social Media and Why Does My Business Need It: Marketo, Inc.

Thank you! Jennifer Adcock Jennifer Berger InComm Digital Sr. Director, Business Development (918) 366-1107 (office) (918) 830-0092 (mobile) jadcock@incomm.com Jennifer Berger Business Development Manager (816)572-8574 jberger@incomm.com